IndirizzoLogistics Marketing Manager
Our client is seeking a talented and results-driven Marketing Specialist to join their dynamic team. As a Marketing Specialist, you will play a pivotal role in developing and executing marketing strategies to promote our client’s trucking SaaS app, generate leads, and drive customer acquisition. You will collaborate closely with cross-functional teams to create compelling marketing campaigns, analyze performance metrics, and drive continuous improvement in our marketing efforts.
Job Type: Full-time
Responsibilities:
- Develop and implement comprehensive marketing campaigns to increase awareness and drive adoption of our client’s trucking SaaS app among target audiences.
- Create engaging content for various marketing channels, including website, blog, social media, email newsletters, case studies, whitepapers, and webinars, to attract and nurture leads throughout the sales funnel.
- Collaborate with the product team to understand key features and benefits of the SaaS app and translate technical information into compelling marketing messages.
- Manage and optimize digital marketing channels, including SEO, SEM, display advertising, and social media advertising, to drive traffic, conversions, and customer acquisition.
- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
- Utilize marketing analytics tools (e.g., Google Analytics, HubSpot) to track and analyze key performance metrics, generate insights, and optimize marketing campaigns for maximum ROI.
- Coordinate with sales and customer success teams to align marketing efforts with sales objectives, support lead generation efforts, and ensure a seamless customer journey.
- Plan and execute targeted account-based marketing (ABM) campaigns to engage key accounts and drive revenue growth.
- Assist in the planning and execution of industry events, trade shows, and conferences to increase brand visibility and generate qualified leads.
- Stay informed about industry trends, best practices, and emerging technologies to continuously improve marketing effectiveness and drive innovation.
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
- Proven experience (2+ years) in Marketing, preferably in the software or technology industry, with experience in B2B marketing and SaaS products.
- Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
- Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot) and ability to interpret data to drive decision-making.
- Excellent communication skills, both written and verbal, with the ability to create compelling content and effectively communicate marketing messages.
- Creative thinking and problem-solving skills, with a keen eye for detail and design. Ability to manage multiple projects simultaneously in a fast-paced environment and meet tight deadlines.
- Self-motivated and proactive with a passion for innovation and continuous learning.
- Experience in the trucking industry or familiarity with logistics and transportation is a plus.
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