Communications Manager, Europe

AMIRI is a global luxury fashion house celebrated for its bold artistic vision, proudly steeped in Americana, and refined, world-class craftsmanship. As the brand’s presence expands globally and is one of the fastest-growing businesses in the U.S. luxury fashion market, AMIRI is looking for visionary individuals having a creative and an entrepreneurial mindset.

As the Communications Manager for Europe, you will play a pivotal role in executing the PR and communications strategy for the region. Reporting directly to the Director of Communications, Europe, you will be responsible for implementing and tracking diverse local activations, building strong press relations, managing VIP engagement programs, and overseeing day-to-day PR activities. Your efforts will contribute to enhancing brand visibility, maintaining brand consistency, and driving engagement across multiple channels. This role offers an exciting opportunity to contribute to the growth and success of our brand in Europe, working within a dynamic and collaborative team environment.
Key Responsibilities:

• Collaborate with the Director of Communications to execute the PR and communications strategy for Europe. Ensure alignment with global brand initiatives while tailoring approaches to local markets.
• Develop and nurture relationships with local and selected market press outlets. Efficiently distribute press materials to maximize editorial coverage. Coordinate closely with the HQ brand and communications office to maintain brand consistency globally.
• Develop and execute a VIP engagement strategy tailored to local markets. Manage relationships with celebrity stylists and teams, organizing dedicated appointments and activations in key global cities.
• Lead event-related talent strategy, including identifying target talent, outreach, and logistical support. Coordinate talent logistics leading up to event dates.
• Oversee all aspects of day-to-day PR activities, including working with regional PR agencies and spokespeople, managing coverage tracking, pitching press inquiries, VIP seeding, and maintaining updated media and VIP lists.
• Coordinate show productions, consumer-driven events, and press events such as store openings, product launches, exhibitions, and press days presentations.