IndirizzoDescrizione del lavoro:
E-PR & Community Manager
🔊 Calling all innovators, disruptors and dreamers! 📢
⚙️ Join L'Or?al, the world's #1 beauty company present in over 150 markets. For over 100 years, we've been transforming, fueled by data, tech, innovation, and science. Together, we solve complex challenges at scale, while staying true to our commitments to society and the planet.
This could be the beginning of an unbelievable journey. Career possibilities are endless - and YOU are in the driving seat.
🔎 What's in it for you?
At L'Or?al our pioneeristic and agile spirit keeps us interconnected with all m?tiers, all the time. Forget silos: L'Or?al allows you to be part of an immersive eco-system designed to develop expertise and accelerate your growth.
Ready to disrupt the future of beauty? At L'Or?al you'll be asked to go beyond the ordinary and challenge the status quo. What do we expect from you? Be innovative, bring unexpected ideas, push the boundaries and contribute to solving complex challenges!
We are seeking a dynamic and strategic E-PR & Community Manager to lead out online public relations efforts and community building initiatives. Reporting to Consumer Engagement Manager. As the E-PR & Community Manager, you will play a crucial role in shaping our brand's digital reputation, fostering positive relationships with out online community, and driving engagement across various digital platforms. The ideal candidate has proven track record in online public relations, community management, and a passion for building and nurturing online communities.
Responsibilities:
1. E-PR Strategy:
* Develop and implement a comprehensive E-PR strategy to enhance the brand's online reputation and visibility.
* Monitor and manage online mentions, reviews, and comments to maintain a positive digital presence.
2. Media Relations:
* Cultivate relationships with online media outlets, bloggers, and influencers to secure positive coverage and partnerships.
* Prepare and distribute press releases, media kits, and other materials to promote brand initiatives.
3. Crisis Management:
* Develop and implement crisis communication plans to address and manage online issues promptly.
* Collaborate with cross-functional teams to ensure a coordinated and effective response to online challenges.
4. Community Building:
* Foster a sense of community around the brand by creating and managing online forums, social media groups, and other interactive platforms.
* Encourage user-generated content and facilitate discussions that strengthen the brand-consumer relationship.
* Develop and maintain relationship with micro and nano influencers.
5. Content Development:
* Utilize storytelling techniques to create compelling narratives that resonate with the online community.
* Social media management: brief and manage the agency to answer on post and contents on social media
6. Analytics and Reporting:
* Utilize analytics tools to measure the effectiveness of E-PR and community management initiatives.
* Provide regular reports on key performance indicators (KPIs) and make data-driven recommendations for improvement.
Qualifications:
* Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
* Proven experience (3/4 years) in online public relations and community management.
* Strong understanding of digital media, social media platforms, and online community dynamics.
* Excellent communication and interpersonal skills.
* Crisis management experience and ability to handle sensitive issues diplomatically.
* Creative thinker with a strategic mindset
