Am Community Manager

Assistant Manager – Marketing and Community

Job Summary:

We are seeking a versatile and experienced professional to assume the role of Assistant Manager in Marketing and Community Development. This individual will play a crucial part in executing marketing strategies while also spearheading the growth and engagement of an online community for school teachers.

Principal Accountabilities:

1. Marketing Strategy and Planning:

Collaborate with stakeholders to develop comprehensive marketing plans, identifying target audiences, defining marketing objectives, and outlining tactics to achieve goals.

2. Campaign Development:

Assist in creating and implementing marketing campaigns across various channels, including digital marketing, social media, email marketing, print, and events.

3. Content Creation:

Contribute to the creation of compelling marketing content, such as blogs, social media posts, website copy, and promotional materials, effectively communicating the brand's message.

4. Digital Marketing:

Support digital marketing efforts, including SEO, PPC advertising, social media marketing, and online lead generation.

5. Market Research and Analysis:

Conduct market research and competitor analysis, staying informed about industry trends, customer needs, and the competitive landscape. Use data-driven insights to optimize marketing strategies.

6. Lead Generation and Conversion:

Work towards generating leads through various marketing activities and collaborate with the sales team to nurture and convert leads into customers.

7. Event Coordination:

Assist in planning and organizing promotional events, trade shows, or product launches to increase brand visibility and engagement.

8. Marketing Analytics:

Monitor and analyze the performance of marketing campaigns, providing reports on key performance indicators (KPIs) and making data-driven recommendations for improvement.

9. Relationship Management:

Collaborate with internal teams, external agencies, vendors, and other stakeholders to ensure the successful execution of marketing activities.

Community Building:

10. Community Engagement:

Develop and execute strategies to grow and engage the online community of school teachers.

Foster meaningful interactions and collaborations within the community to enhance user satisfaction.

11. Content Creation for Community:

Generate compelling and relevant content to share across various channels, including social media, newsletters, and the community platform.

Collaborate with internal teams and external stakeholders to gather and create content that adds value to the community.

12. Marketing Campaigns for Community:

Plan and execute marketing campaigns to attract new members to the community.

Utilize data-driven insights to optimize campaigns and maximize user acquisition.

13. Event Coordination for Community:

Organize and promote virtual and in-person events, webinars, and workshops to foster community engagement.

Collaborate with educators, influencers, and industry experts to participate in community events.

14. Feedback, Analysis, and Partnerships for Community:

Collect and analyze user feedback to continually enhance the community experience.

Monitor KPIs and provide regular reports on community growth and engagement.

Identify and establish partnerships with educational organizations, influencers, and relevant entities to expand the community reach.

Additional Duties:

Carry out any other duties reasonably expected by your immediate manager or a senior director.

Type of Position – Contingent

Contract Period – 1 Year