IndirizzoDescrizione del lavoro:
Position
(COMPANY NAME) Fragrance Brands brings together the savoir-faire of two iconic Maisons: Parfums Givenchy and Kenzo Parfums, creating highly desirable and bold fragrance and beauty products.
Joining (COMPANY NAME) Fragrance Brands means:
- Being continually inspired by our couture heritage,
- Being part of a positive transformation where your entrepreneurial spirit can flourish,
- Being empowered,
- Being beautifully creative while raising the standards of operational excellence.
Our unique spirit is promoted daily by our talents throughout the world acting with Determination, Agility, Realism and Empathy, encapsuling our 4 core key attitudes in the acronym DARE.
Join us and DARE to be entrepreneurs of beauty!
PURPOSE OF THE JOB
The E-Business & CRM Coordinator will coordinate LFB's e-business and CRM activities on local market in order to enhance the Maison's presence and performance on online channels, within the framework of an integrated omnichannel strategy.
Profile
RESPONSIBILITIES
E- Business:
* Support the definition of the local E-Retail strategy and commercial/animation activity plans, cooperating with other departments involved (Trade Marketing, Marketing, Sales, etc.), ensuring to be in line with the global strategy
* Define sales targets and monitor monthly E-Retail sales and KPIs to ensure growth is on track with objectives
* Proactively identify new opportunities to improve the operational efficiency and growth of E-Retail business
* Oversee online product merchandising of catalogues, ensuring products are accurately described and priced
* Analyse web traffic and user behaviours to identify opportunities for improving online sales performance; generate regular reports on e-business sales performance, conversion rates, etc., providing insights into trends and recommendations for improvement
* Plan and manage Retail Media campaigns and Rates & Reviews campaigns
* Manage forecast, logistics and invoicing (orders and promotional items)
* Collaborate with marketing teams to create promotional materials tailored towards online audiences
Additional information
CRM:
* Implement and optimize local CRM strategies following HQ Guidelines in order to improve customer engagement.
* Monitor customer preferences to determine focus of sales efforts
PROFILE
* Previous experience in a similar role involving coordination of e-retail activities and/or CRM systems management
* Strong understanding of current online marketing concepts, strategy, and best practices
* SEO/SEM campaigns understanding
* Excellent analytical skills combined with experience in creating detailed reports.
* Excel, Salesforce, Marketing Cloud, SAP- Tableau, Power BI are nice to have
* Technical skills related to website function (HTML) is a plus
* Fluent in English
