Indirizzo
Forma di lavoroAt Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Develop brand strategy and commercial plan
- Discover and synthesize deep customer insight and competitive insights.
- Own HCP strategy including target patient/customer segmentation/brand differentiation.
- Develop marketing disease state education solution and tactics and own HCP part of customer plan and operational plan.
- Lead the deliverables of promotional materials such as Detailing Aids, Promotional Slide Decks etc.
KOL Engagement
- Mapping, Identify and engage thought leaders in targeted therapeutic areas.
- Drive TL commercial advisory board, to guide brand strategy.
- Establish and lead key relationships with external KOLs.
Launch Execution
- Own HCP part of launch readiness, deliver launch readiness review with excellence.
- Develop launch campaigns with innovative launch solutions.
- Generate promotional content for product launch campaign.
Internal Communication
- Deliver training of product knowledge and brand strategy to the sales force.
- Drive internal business solution planning process (i.e. customer plan and operational Plan)
- Work closely with medical, market research, OCE, SFE and commercial to ensure launch excellence and commercial success.
Desired Characteristics
- Learning agility: demonstrate passion to acquire new knowledge / skill and apply learning with speed
- Accountability: High results orientation and sense of personal accountability
- Influence: lead without authority both internally and externally
- Communication: articulate clearly in both oral and written communication
- Team Spirit: achieve results through team work as a valued leader / member in different setting
- Empathy: feel and address what is appealing to the stakeholders
Essential Qualification
- Bachelor degree and above
- At least 5 years pharmaceutical marketing experience
Additional Preferences
- Medical/Pharmacy background preferred
- Previous new product or new indication launch experience as a plus
Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( Lilly_Recruiting_Compliance@lists.lilly.com ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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