Senior Marketing Communications Manager - East Asia

Job Title: Senior Marketing & Communications Manager

Salary: Competitive

Location: Beijing, China

Contract: Full time, 3 years' contract with possible extension

We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation and a proud part of the University of Cambridge.

About the role

We are seeking a Senior Marketing Manager to be responsible for collaboratively creating and tactically executing the integrated Marketing Communications strategy for the East Asia region in alignment with the Cambridge International Education and Cambridge CEM global brands. This includes planning for and executing integrated marketing tactics to help enhance reputation and demand among its stakeholders as a trusted education partner to deliver international programmes and qualifications for 3–19-year-olds. The role leads additional marketing activity on behalf of the wider Marketing Communications team and, as part of this, builds regional Marketing Communications capacity.

About you 

Join the marketing team of a globally renowned academic publisher and assessment organization that thrives on inclusivity and diversity. As a valuable team member, you will embody an open-minded and proactive approach, demonstrating a strong sense of initiative and passion for education.

Qualifications

• A first degree in a related field – business/marketing, communications, journalism, English or equivalent. Ideally a professional qualification or second degree focusing on marketing & communications.

Essential Skills

• Strong understanding of marketing
• Understanding of the education market in East Asia and an international outlook
• Understanding of social media landscape in China
• Excellent written and spoken skills in both English and Chinese
• Excellent editing skills with the ability to produce accurate, persuasive copy of a high standard
• Excellent verbal communication skills, with the ability to explain complex issues simply and accurately to the media
• Excellent interpersonal skills with the ability to work with senior managers
• Excellent event management skills
• Excellent campaign management skills
• Excellent understanding of branding
• Excellent understanding of social media platforms in China
• Excellent understanding of web communications in China and limitations of websites set up outside China
• Ability to write clear action plans and implement them

Desirable Skills

• Good presentation skills
• Knowledge of webinar platforms preferred
• Good negotiation skills
• Excellent collaborative skills for the creation of events with small resource
• Good understanding of launch communications

Experience

Essential

• Proven track record in marketing
• Proven track record in communications
• Proven track record in event management
• Proven track record in digital communications

Desirable

• Proven track record in public relations

Behaviours

Essential

• Self-starting attitude and ability to work under own direction
• Collaborative and cooperative style with colleagues in different offices and with different perspectives
• Flexibility in the face of emerging and changing requirements
• Tenacity to push projects through approval and completion

Desirable

• Creative and resourceful approach
• Passion for education

If you would like to know more about this opportunity and what will make you successful, please see the full job description attached to the bottom of this vacancy on our careers site.

Ready to pursue your potential? Apply now.

We review applications on an ongoing basis, with a closing date for all applications being 31^st January 2024 and interviews are scheduled to take place on the week of 19^th February 2024.

Please note that successful applicants will be subject to satisfactory background checks including DBS due to working in a regulated industry.

Why join us

Joining us is your opportunity to pursue potential. You'll belong to a collaborative team that's exploring new and better ways to serve students, teachers and researchers across the globe – for the benefit of individuals, society and the world. Sharing our mission will inspire your own growth, development and progress, in an environment which embraces difference, change and aspiration.

Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where everyone has a voice, and where we learn continuously to improve together. Ensuring that everyone feels they belong is essential to who we are, and to the contribution we make to society and our planet.

We believe better outcomes come through diversity of thought, background and approach. We welcome applications from people from all backgrounds and communities, actively seeking to employ people from a wide range of different communities