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StipendioJob Title: Marketing Manager, Direct to Learner
Salary: £33,300 - £43,400
Location: Cambridge/Hybrid (2 days per week in the office)
Contract: Permanent/Full-time (35 hours per week)
Do you have a passion for continuously improving marketing performance? Are you a self-starter looking for an exciting new challenge? This could be your next career move…
We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation and a proud part of the University of Cambridge.
About the role
We're looking for a skilled Marketing Manager who enjoys creating and optimizing campaigns that align with business goals. You'll have the unique opportunity to join a small but high performing ‘start-up' team focused on delivering new Direct to Learner (D2L) propositions. Your key responsibilities will be to:
- Develop and execute marketing strategies to drive traffic, increase conversion rates and maximise ROI.
- Establish, measure and report on Key Performance Indicators (KPIs)
- Manage tracking and reporting on campaign and creative performance to uncover growth and optimisation opportunities.
- Rigorously test hypotheses and use data to drive decisions, including implementing the necessary analytical frameworks and reporting mechanisms to measure and drive success.
- Work closely with product teams to help define, develop, test and launch new products.
About you
You are a qualified marketer with at least five years' hands-on experience of managing integrated, direct-to-consumer marketing campaigns, and test & learn is your mantra. You have proven project management skills and can work to tight timescales and on multiple activities at once.
- You have a degree or professional qualification in Marketing.
- You have at least five years' hands-on experience creating and delivering marketing campaigns across digital channels, including social (paid and organic), email, search and more, ideally in the direct-to-consumer space.
- You thrive in a fast-paced, start-up environment – you can easily alternate between being strategic and tactical depending on the situation.
- You have experience in growth marketing and user acquisition.
- You're a confident user of HubSpot or similar CRM and understand how to use CRM strategies to optimise customer journeys for ecommerce or subscription products.
- You have a deep understanding of using customer data for segmentation across platforms.
- You're a self-starter with a proactive mindset and ability to work well both independently and in a team.
- You have worked with marketing agencies but ideally also have skills to create assets yourself (using tools such as Canva, CapCut etc).
- You're highly numerate with strong analytical skills and confidence in reporting.
- You're highly organised and detail-oriented with the ability to adapt as priorities change and new opportunities are explored.
- You have excellent communication and interpersonal skills to build and maintain relationships with partners, third parties and internal teams.
If you would like to know more about this opportunity and what will make you successful, please see the full job description attached to the bottom of this vacancy on our careers site.
Rewards and benefits
We will support you to be at your best in work and to live well outside of it. In addition to competitive salaries, we offer a world-class, flexible rewards package, featuring family-friendly and planet-friendly benefits including:
- 28 days annual leave plus bank holidays
- Private medical and Permanent Health Insurance
- Discretionary annual bonus
- Group personal pension scheme
- Life assurance up to 4 x annual salary
- Green travel schemes
We are a hybrid working organisation, and we offer a range of flexible working options from day one. We expect most hybrid-working colleagues to spend 40-60% of their time at their dedicated office or location. We will also consider other work arrangements if you wish to work more flexibly or require adjustments due to a disability.
The key to our work is our colleagues, whose shared commitment enables us to have an ever-greater impact. We are a united, vibrant, and respectful global community of people, and we ensure that every individual is recognised, listened to, and cared for. And because our impact is amplified when our people are empowered, we give everyone the opportunity to develop in their own way. Whether you want a career that's linear, or want to follow your own path, we'll support you, and help give you the resources and training you'll need to be bold and take ownership of what you do.
Ready to pursue your potential? Apply now.
We review applications on an ongoing basis, with a closing date for all applications being 7th April 2024; interviews are scheduled to take place the week commencing 15th April 2024.
Please note that successful applicants will be subject to satisfactory background checks including DBS due to working in a regulated industry.
Why join us
Joining us is your opportunity to pursue potential. You'll belong to a collaborative team that's exploring new and better ways to serve students, teachers and researchers across the globe – for the benefit of individuals, society and the world. Sharing our mission will inspire your own growth, development and progress, in an environment which embraces difference, change and aspiration.
Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where it's safe to speak up, and where we learn continuously to improve together. We welcome applications from all candidates, regardless of demographic characteristics (age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, gender identity and sexual identity), cultural, or social class/background.
We believe better outcomes come through diversity of thought, background and approach. We welcome applications from people from all backgrounds and communities, actively seeking to employ people from a wide range of different communities.
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