Digital Marketing Manager

Job summary
Digital Marketing Manager - Arredamento Retail - MestreResponsible for the company's digital ecosystemDevelop and implement digital strategies for lead generation and drive to store
Job seniority: mid-to-senior level
Responsibilities
• Develop and execute digital communication and advertising campaigns• Validate and oversee campaign media plans• Create tracking links for campaign monitoring• Participate in the integration of new DIGITAL MARKETING tools• Study and integrate marketing automation tools
Requirements
• 5-8 years of experience in structured contexts, preferably in agencies• Knowledge of GA, Google Data Studio, DV360, META• Familiarity with marketing automation tools (e.g. Salesforce, Mailchimp)• Degree in marketing and communication• Previous experience in digital transformation
Key Skills Needed
• Experience in B2C contexts• Knowledge of new technologies and tools• Strong understanding of digital automation• Experience in communication agencies is preferred