Digital Marketing Manager

Job summary
Digital Marketing Manager for a retail company specializing in furnitureResponsible for developing and implementing digital strategiesFocus on lead generation and driving store traffic
Job seniority: mid-to-senior level
Responsibilities
• Create and plan digital strategy and communication campaigns across various digital channels• Validate and supervise campaign media plans• Track and analyze KPIs and campaign results• Integrate new DIGITAL MARKETING tools• Implement marketing automation tools
Requirements
• At least 5-8 years of experience in structured contexts, preferably in an agency• Knowledge of GA, Google Data Studio, DV360, Meta• Experience with marketing automation tools such as Salesforce, Mailchimp, Mailup, Zapier, WP, Zendesk• Degree in marketing and communication
Key Skills Needed
• Digital marketing• Digital automation• Lead generation• Marketing analytics• Marketing automation• Marketing strategy