Digital Marketing Manager

Job summary
Digital Marketing Manager position in a retail chain in Northern ItalyResponsible for digital ecosystem and lead generationExperience in B2C and digital transformation preferred
Job seniority: mid-to-senior level
Responsibilities
• Develop and implement DIGITAL MARKETING strategies and campaigns• Manage media plans and ensure campaign objectives are met• Create tracking links for monitoring KPIs and campaign results• Integrate new DIGITAL MARKETING tools and automate processes
Requirements
• At least 5-8 years of experience in a structured agency• Knowledge of GA, GOOGLE DATA STUDIO, DV360, META• Proficiency in marketing automation tools: salesforce, mailchimp, mailup, zapier, wp, zendesk• Degree in marketing and communication
Key Skills Needed
• Experience in B2C marketing• Strong knowledge of DIGITAL MARKETING tools and technologies• Ability to develop and implement digital strategies• Proficiency in marketing automation tools