IndirizzoShe/he collaborates in the definition and implementation of Market Research and customer insight analysis.
She/he supports the develop of researches accordingly to bank objectives and manages the Market Research agencies.
Key Responsibilities :
- Manage the selection of target and methodology for Market Research and Customer Journey tracking
- Work in close contact with the Market Research agencies in the develop of projects, in all the phases of the process (from setup to presentation of results).
- Monitor the Voice of Customer through the Text Analytics (and manage the update of its platform) in order to collect and share useful insight to improve the Customer Experience
- Manage the reporting of Voice of Customer Dashboard (with data and analysis from different sources)
- Monitor the brand performance (brand awareness, brand image )
- Use data from different sources (ad hoc researches, tracking, scenario, customer journey ) to support the internal stakeholder with specific analysis.
- Share the info (from Market Researches and Customer Journey KPI) locally and with Head Office.
Educational Qualifications :
Degree in Marketing, Business, Statistics, Sociology, Psychology or other similar discipline.
Technical, Language and other Specialised Skills : - English: good knowledge of written and spoken language
- Good knowledge of Microsoft Office Package
- Good analytical skills
- Passion for quantitative data analysis and interest in understanding consumer behaviors.
Duration : Stage (6 mesi)
Location : Milan, Italy
