IndirizzoMAIN PURPOSE OF ROLE
The figure will support the development and execution of communication tools for the HCP detailed products. Within the ANI International division, will be responsible for supporting Sr. Brand Manager in the implementation of the planned communication and promotion strategy.
KEY RESPONSIBILITIES
- Planning and development of promotional materials for HCPs in agreement with the Brand Manager and agency
- Work with Scientific Liaison, Regulatory and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc.
- Lead creative agencies to ensure execution excellence of all marketing materials.
- Tracking delivery of promotional materials and the execution of communication campaigns through reporting
- Support to design training programs target to consistently upgrade sales team’s commercial skills.
- Support the Brand Manager in the execution of Brand Plans & Marketing Programs
- Ensure compliance with applicable policies and procedures.
- Support Professional Marketing Data entry of screening results collected from detailing Team and related statistical analysis.
SKILLS AND EXPERIENCE
- University degree in Scientific Disciplines/Pharmacy or previous work experience in HCP educational materials development.
- Experience marketing and designing promotional materials is preferred.
- Good knowledge of English (listening and writing)
- Computer Skills: working knowledge, proficient in Excel and PowerPoint
