IndirizzoThe Omnichannel Business Analyst will be the primary person responsible for both understanding the business requirements that describe omnichannel customer engagement experiences brand marketers seek to create and then transforming those requirements into comprehensive and actionable instructions to be handed off to campaign configuration specialists. The successful candidate must be highly collaborative and proactive in seeking out information and working to uncover the details necessary to setup campaigns across multiple integrated channels as well as ensure the proper tracking is in place for campaign reporting and analysis. The Omnichannel Business Analyst will work in close collaboration with an Omnichannel Strategist that will provide the business requirements describing an integrated, cross-channel customer engagement experience, as well as an Omnichannel Program Manager that will serve as the business’s single point of contact across delivery resources and manage the coordination of tasks and delivery timelines leading to the launch of an omnichannel campaign.
The Omnichannel Business Analyst will work to deliver instructions required as input for timeboxed Sprint Events, beyond providing instructions, providing subject matter expertise associated with how AZ marketing tools and platforms are leveraged to deliver customer experiences such that they can advise on both approach to delivery as well as how shifts in requirements may lead to downstream impacts on delivery complexity. The Omnichannel Business Analyst must be ready to work on challenging initiatives, demonstrate respect for each member of the delivery pod/scrum they are working with, and have the courage to stand-up for doing the right thing.
Requirements:
- Understand how marketing tools are leveraged to create omnichannel customer engagement experiences
- Serve as the lead resource accountable for providing comprehensive instructions necessary for a team of delivery resources to enable an omnichannel campaign
- Work collaboratively with delivery resources that are highly specialized in a variety of tools and subject matter that is associated with omnichannel campaign delivery including content production, email automation, web assembly, Tealium configuration, Veeva suggestions, and reporting.
- Be proactive in obtaining detailed requirements from Marketers and Strategists when the level of necessary information describing an omnichannel campaign is not provided in initial discussions.
- Work in both a hands-on manner in creating omnichannel campaign delivery instructions within AZ tools and templates, while also collaborating with and providing direction to tool specific Business Analysts as necessary.
- Establish relationships with AZ subject matter experts across respective omnichannel tools and platforms and leverage those relationships when advanced expertise is required to resolve campaign service delivery challenges.
- Surface project risks and/or barriers to the appropriate Omnichannel Program Manager, while also developing options and recommendations that can be pursued to overcome them.
- Leverage AZ defined tools for requirements capture and delivery task tracking and assignment
Requirements:
- Bachelor’s Degree
- A minimum of 5 years of experience as a Business Analyst responsible for understanding and recording client requirements in order to enable technical or operational delivery
- Experience overseeing or working within a technical development and/or operational delivery team.
- Experience coordinating a team of resources to deliver according to a common objective
- Experience with technology tools that enable Content Production, Email Delivery and Automation, Website Assembly, and/or Digital Media optimization.
- Conceptual understanding of relational databases
- Experience with tools associated with Task Management (ex. Jira)
- Knowledge or experience with Agile ways of working
Skills and Competencies:
- Adobe Campaign (or similar tool)
- Adobe Experience Manager / Web Analytics (or similar tool)
- Tealium Audience Stream (or similar tool)
- Tealium IQ (or similar tool)
- Energetic, self-motivated
- Demonstrated problem solving skills
- Data-driven, process-oriented, and collaborative
- Critical Thinking
- Leading/Influence without authority
- Visio, data flow and process charting
- Microsoft Office Proficiency (primarily Excel)
- Solid communication skills
- Cross-Commercial interactions
- Business analysis
- Preferred Experience within Healthcare/Pharmaceutical industry
- Preferred knowledge of Scaled Agile Certification
- Preferred Advanced Degree in a relevant field
Next Steps – Apply today!
To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience – it is the only way that our Recruiter and Line Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them.
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
