IndirizzoWayfair is seeking a Manager to lead Brand Integrations within our Brand Marketing team. The Brand Marketing team is responsible for reaching consumers through rich storytelling mediums like TV print and others to build deeper connections with our customers. Within this team were looking for a Manager to lead Brand Integrations; this person will be responsible for integrating the Wayfair brand into partner content and key moments that are relevant and engaging to drive consideration and bring our brand promise to life.
The Brand Integrations Managers job is to ensure our integrations and sponsorships are key drivers of credibility and loyalty for our business. You will be responsible for managing existing relationships with top Branded Content partners including major TV networks and streaming platforms and launching partnerships with high priority new partners determining the most effective way to interact with our audiences whether via integrating into TV shows sponsoring partner tentpoles (e.g. networkled home giveaways and major sweepstakes) or onsite activations at fan conventions.
What youll do:
- Lead the end to end brand integration process including creating and evolving the strategy based on performance customer needs and brand priorities
- Act as Wayfairs primary pointofcontact with external content partners and internal marketing brand and creative brand teams
- Build 69 month roadmaps and strategies in support of priority initiatives and campaigns
- Manage an associate who handles sponsorship execution and daytoday management of integrations
- Brief key partners on our overall strategy including our brand identity design targets and brand priorities to ensure all integrations clearly and effectively showcase our brand promise
- Develop a measurement framework to assess the efficacy of investments including the impacts our integrations have on key brand and performance dimensions
- Build and maintain team project planning and progress tracking tools
- Partner with other marketing channels (TV organic social print etc.) as well as creative and curated merchandising teams to build omnichannel support for Brand Integrations
What youll need:
- 6 years of experience in brand marketing ecommerce or corporate retail preferred
- Proficient ecommerce and retail business acumen
- Exceptional communication skills both written and verbal for internal and partnerfacing communications
- Ability to formulate a robust business case guided by quantitative outcomes and qualitative plans for execution; fluency in tracking and measurement of sponsorship activity a plus
- Innovative problemsolving skills with the ability to use data analysis to inform business decisions and translate those into action plans
- Strong ability to collaborate effectively across a large number of crossfunctional stakeholders
- Innovative problemsolving skills dissect and determine root cause of problems and implement solutions
- Ability to manage and prioritize projects with multiple concurrent timelines and to delegate tasks appropriately
- Demonstrated senior presence recognized as an effective people manager
Assistance for Individuals with Disabilities
Wayfair is fully committed to providing equal opportunities for all individuals including individuals with disabilities. As part of this commitment Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process please let us know by completing our .
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About Wayfair Inc.
Wayfair is one of the worlds largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin or in our warehouses or offices throughout the world were reinventing the way people shop for their homes. Through our commitment to industryleading technology and creative problemsolving we are confident that Wayfair will be home to the most rewarding work of your career. If youre looking for rapid growth constant learning and dynamic challenges then youll find that amazing career opportunities are knocking.
No matter who you are Wayfair is a place you can call home. Were a community of innovators risktakers and trailblazers who celebrate our differences and know that our unique perspectives make us stronger smarter and wellpositioned for success. We value and rely on the collective voices of our employees customers community and suppliers to help guide us as we build a better Wayfair and world for all. Every voice every perspective matters. Thats why were proud to be an equal opportunity employer. We do not discriminate on the basis of race color ethnicity ancestry religion sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status genetic information or any other legally protected characteristic.
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