IndirizzoDescrizione del lavoro:
Le laboratoire UPSA place l'humain au cœur de son action pour accompagner tous les moments de la vie. Fond? en 1935, UPSA est aujourd'hui ? la fois une entreprise avec l'un des plus grands sites industriels pharmaceutiques d'Europe situ? ? Agen et une marque engag?e et pr?sente dans le quotidien des patients et pharmaciens depuis plus de 85 ans. ? travers sa gamme de m?dication familiale, UPSA d?veloppe, fabrique et met ? disposition des m?dicaments pour soulager la douleur et les maux b?nins du quotidien, du b?b? ? la personne ?g?e et commercialise ?galement des dispositifs m?dicaux. Son expertise s'?tend sur cinq aires th?rapeutiques : douleurs et fi?vre (sp?cialit? historique), ORL et voies respiratoires, digestion, troubles du sommeil et vitalit?. UPSA incarne l'ancrage territorial et la d?fense d'un savoir-faire ? Fabriqu? en France ? qui rayonne ? l'?chelle internationale. Premier employeur priv? du Lot-et-Garonne, l'entreprise rassemble 1 500 collaborateurs en France et g?n?re 3 500 emplois. Pr?sent dans plus de 60 pays (3 filiales), principalement en Europe, en Afrique francophone et au Vietnam, UPSA exporte chaque ann?e depuis Agen pr?s de 40% de ses volumes ? l'international.
Poste et missions:
Junior Brand Manager - Trade Manager UPSA will be part of the Marketing team. S/he will be instrumental in strategic and operational Marketing activities.
The position reports directly into the Marketing Lead.
The role gives excellent cross-functional exposure by executing the brand plan in collaboration with the Marketing Team, Sales team, Market Access, Regulatory Affairs, Medical Department and Finance. It includes cross functional collaboration with UPSA Global Marketing.
In a context of business transformation, it's the right moment if you want to be part of UPSA 'Conquest 2027'ambition. As active member of the Marketing team, the function is fully accountable in building and implementing the marketing plan.
This position is office based, in Milan.
Work in close collaboration with the Marketing team I order:
* Prepare and implement the new product launch and to reach the expected market targets
* Preparate, implement, and follow of the brand activities
* Management of assign marketing budget.
* Develop, prepare, implement, and follow of creative marketing campaigns.
* Monitor competitive situation, market trends and broader environment: Provide information on performance, key competitors, market dynamics.
* Develop marketing tool for POS & sales team on the filed
* Prepare briefing, coordinate, and follow-up with external agencies to develop marketing material, (and others, if relevant)
* Accompany the field force in the field to gain insights on how to best support them in their sales journey and identify/test marketing ideas
* Support the management team in coordinating marketing activities (e.g. Cycle Meeting preparation, business reviews, …)
* Be consumer & shopper centric.
* Ensure strong working relationships with key internal stakeholders (UPSA International, Commercial team, Market Access, Regulatory Affairs, Medical department, and Finance) as well as external customers (Healthcare professionals, Consumers, …).
* When launch is ready: Stretch assign to implement launch at field level
Requisiti del candidato:
Master's degree in business management, Marketing - or equivalent
* Ambition to quickly learn
* Experience in marketing, sales is a must within, FCG, Pharma industry is an asset
* Capacity to thing outside of the box
* Ability to give and prepare presentations
* Ability to collaborate at all levels of the organization and business oriented.
* Good analytical mindset - ability to drive project based on data
* Proactive, dynamic, can-do attitude
* Proficient in PowerPoint, Word & Excel
* Planning & organizing skills
* Fluent in English, knowledge of Italian would be a plus
