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Description
Position at (COMPANY NAME) Italy S.r.l.
(COMPANY NAME) is pioneering a fundamentally new category of data infrastructure focused on data in motion. Have you ever found a new favourite series on Netflix, picked up groceries curbside at Walmart, or paid for something using Square? That's the power of data in motion in action-giving organisations instant access to the massive amounts of data that is constantly flowing throughout their business. At (COMPANY NAME), we're building the foundational platform for this new paradigm of data infrastructure. Our cloud-native offering is designed to be the intelligent connective tissue enabling real-time data, from multiple sources, to constantly stream across the organisation. With (COMPANY NAME), organisations can create a central nervous system to innovate and win in a digital-first world.
We're looking for self-motivated team members who crave a challenge and feel energised to roll up their sleeves and help realise (COMPANY NAME)'s enormous potential. Chart your own path and take healthy risks as we solve big problems together. We value having diverse teams and want you to grow as we grow-whether you're just starting out in your career or managing a large team, you'll be amazed at the magnitude of your impact.
About the Role:
The Field Marketing Manager has overall responsibility for planning and executing marketing campaigns in the region and driving demand generation programs for the sales function. The role will work closely with campaigns, Field Marketing and sales leadership helping support, execute and track program tactics for integrated campaigns - digital, events, webinars, regional trade shows, partner events and account based marketing across Italy & Spain
The ideal candidate will be a results-oriented self-starter who has a passion for tactical marketing, flawless execution, pipeline generation, experience in enterprise B2B, a data-driven mindset and strong execution skills.
What You Will Do:
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* Create, build and execute on regional marketing plans for the regions including virtual and physical events
* Adapt / localize corporate campaigns for regional execution
* Initiate and develop ABM activities in support of the sales team's names account plans
* Build strategic Expansion plays for key accounts
* Regional Marketing Execution: Identify, plan, track and report on the main pipeline drivers for the region, including owned media, co-marketing, digital programs, event strategy, ABM, and email campaigns.
* Regional insight : Become the go-to person for regional end to end audience understanding: why we win/lose in the region, what is performing well.
* Sales Alignment: Creating a strategic localised integrated revenue marketing plan. Develop and execute regional marketing plans that support and are in line with the regional sales strategy.
* Work in close collaboration with a range of marketing teams including Marketing Operations, Communications, Customer Marketing, Campaigns, and Strategic events
* Work with (COMPANY NAME)'s partners to build and execute joint activities
* Work closely with other geographies in the EMEA team to ensure effective re-use of proven campaigns
* Deliver an effective return on marketing investments
What You Will Bring:
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Experience Experience in a similar role, preferably within a B2B SaaS organisation
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Excellent communication skills
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Clear, eloquent communicator in fluent Italian and English (verbal and written. Spanish is a plus
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ABM or industry focused experience is a plus Work well under pressure and to budget and pay a high level of attention to detail
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Be a data-driven marketeer
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Build strong relationships with colleagues and other (COMPANY NAME) departments
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High energy and enthusiasm for the role
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Able to prioritize and manage multiple projects at once
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Extensive experience in delivering regional shows and events
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Ability to navigate a within a matrix marketing organization
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Strong planning, organizational, and reporting skills
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Strong understanding and working knowledge of Salesforce, Zoom, Gsuite, GotoWebinar, or similar.
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Working knowledge of Marketo or similar tool is preferable.
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Available to travel in region as needed for the role - likely 30%
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You're an expert in your field, you need minimal guidance to get projects rolling
Come As You Are
At (COMPANY NAME), equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.
Click HERE to review our Candidate Privacy Notice which describes how and when (COMPANY NAME), Inc., and its group companies, collects, uses, and shares certain personal information of California job applicants and prospective employees.
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