Director, Italy Market Development

Job Title: Director, Italy Market Development

Location: Italy

As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. We’re accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do – innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.   

What You’ll Do for Us:

Marketing Development Director will: 

• Execute strategies together with global and local Coca-Cola network organization and bottling partners
• Responsible for customer thought leadership and relationship management
• Lead, align and execute Customer Collaborative Business planning process
• Orchestrate network resources needed to execute aligned plans and strategies
• Lead joint value creation initiatives with the aim of building long term strategic partnerships with key customers
• Plan activities that will provide new business opportunities in line with business strategy
• Liaise with suppliers and bottlers to ensure alignment with market projections
• Review and implement revenue growth opportunities/solutions
• Identify organizational capabilities required to achieve business plan targets.
• Short-term operational/tactical responsibilities.

Qualifications & Requirements: 

• Significant marketing andleadership experience (8+ years),
• Direct experience with marketing activation 
• Business and commercial acumen, including financial expertise 
• Experience working with The Coca Cola Company external partners (bottlers and customers) 

What We Can Do for You:

Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.

Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

Travel requirements:

• 20% of travel required

Skills
Leadership; Social Media; Sales Channel Development; Conversion Rate; Key Performance Indicators (KPI); Structured Query Language (SQL); Marketing Campaigns; Digital Advertising; Branding; Demand Generation; Media Buying; Product Commercialization; Marketing Strategies; Channels Strategy; Customer Insights; Alteryx; Market Segmentation; Microsoft Office; Google Analytics; Strategy Development; Microsoft Power BI; Tableau (Inactive); Marketing Insights

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.