IndirizzoDescrizione del lavoro:
A Joint Venture between (COMPANY NAME) (67%) and Leonardo (33%), (COMPANY NAME) Alenia Space is a global space manufacturer delivering, for more than 40 years, high-tech solutions for telecommunications, navigation, Earth Observation, environmental management, exploration, science and orbital infrastructures. Thanks to our diversity of skills, talents and cultures, our customers (governments, institutions, space agencies, telecommunications operators), therefore have Space to Connect, Secure & Defend, Observe & Protect, Explore, Travel & Navigate.
In Martketing & Sales group we are looking for a Content and Bid Marketing Senior Specialist.
She/He is responsible of delivering Digital Marketing contributions and efforts to Campaigns and Customer Engagement from a Segment, Product and Account perspective, in support of faster sales, upsell and cross sell
MAIN MISSIONS & RESPONSIBILITIES
CUSTOMER INTELLIGENCE
Execute research and analysis - leveraging marketing data analytics - to better understand customers' "digital behaviors" and triggers for effective customer engagement and campaign.
Segment contacts data base based on persona analysis to reach the campaigns' objectives.
Contribute to the definition of the Customer's journey map - backed with data - to determine what digital channels drive various campaigns or customer engagement objectives and ultimately enable sales.
SALES ENABLEMENT
Execute plan content development partnering with the relevant Marketing & Communications teams, in support of campaigns and customer engagement objectives to enable sales.
Contribute to the efforts of building and continuously improving content enabling sales (white papers, videos, etc.) based on data-driven content performance monitoring.
Support the implementation of digital customer engagement media (Webinars, Digital Experience, Digital Show Rooms, etc.).
Contribute to Sales Enablement practices in terms of content effectiveness tracking and Marketing & Sales platform adoption to maximize ROI.
CAMPAIGNS
Participate to the design of Integrated Campaign initiatives supporting the business objectives partnering with Comms & Marketing (e.g. "Segment Marketing", "Account Marketing" and PLMs) stakeholders.
Manage digital marketing measurement methodology and KPIs in support of campaigns results tracking.
Manage the traffic acquisition strategy across all digital channels in partnership with Communications.
Support Marketing teams (Product, Segment and Account) in implementing and programming campaigns with Digital Marketing approaches and actions (lead generation, lead scoring, lead nurturing).
Monitor leads transformation with Sales teams towards the Marketing & Sales Funnel management.
Analyze digital marketing contribution to campaigns' results from "Account", "Product" and/or "Segment" in terms of ROI and success criteria to optimize digital marketing investments and efforts.
AGILE MARKETING
Support the deployment of new methodologies and technics (persona-based targeting and content. generation, A/B testing, growth hacking…),
Execute digital marketing approaches and technics to guide and accelerate growth hacking in support of new business models development and success.
DECISIONS OWNED / KEY DELIVERABLES
Campaign delivery based on Digital
Marketing planning's section for Digital Customer Engagement
KEY INTERACTIONS
Marketing & Sales Teams in GBU/BLs, Countries and Accounts
Communications
Digital Factory
SKILLS REQUIRED
CUSTOMER INTELLIGENCE
Understand the current marketing trends.
Strong knowledge on: Persona definition, Customer Journey mapping, Marketing Data Analytics, SEO, SEM and Customer Personal Data management (GDPR)
SALES ENABLEMENT
Strong knowledge on: Sales enablement content creation, sales enablement content performance, sales readiness management and sales enablement platform management
CAMPAIGNS
Strong knowledge on: Marketing & Sales Funnel management, Campaigns design tactics and execution (product-based, Segment-based, Account-based), Marketing & Sales interface (Inside Sales interactions) and Marketing Automation platforms to manage campaign programming and track leads generation
AGILE MARKETING
Strong knowledge on: Growth Hacking technics and Funnel management, A/B Testing approaches, Scrum Marketing and Learn Marketing.
EXPERIENCES REQUIRED
Excellent Project management skills and relationship building skills across various teams
High level of proficiency to use and leverage a Marketing Stack,
High level of proficiency with reporting/BI tools and methods
Demonstrated ability to prioritize, meet deadlines, and adapt course of action
Ability to manage multiple campaigns running at the same time
Excellent writing skills, communication skills, partner relationship skills, and teamwork skills.
KPIs
Campaigns KPIs (lead generation, opportunities, revenue…)
Performance towards the Marketing & Sales Funnel (MCL, MQL, SAL, etc.)
L, etc.)
At (COMPANY NAME) Alenia Space we provide CAREERS and not only jobs. With (COMPANY NAME) Alenia Space employing around 8,900 employees in 10 countries with 17 sites in Europe and a plant in the US, our mobility policy enables employees each year to develop their careers at home and abroad. (COMPANY NAME) Alenia Space sees space as a new horizon, helping to build a better, more sustainable life on Earth #SpaceForLife. Great journeys start here, apply now
