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Job Description
(COMPANY NAME), Trusted Global Innovator, is among the world's leading players in IT services.With more than 150,000 professionals in more than 50 countries around the world, we are leaders and accelerators of digital transformation providing our clients with tailor-made technological and innovative solutions.(COMPANY NAME)'s driving force is people, each with their own uniqueness, talent and attitudes.We have built a Smile Working Company where caring, listening to people, their well-being and skill development are our priority. We have created work spaces that promote a sense of community and constructive exchange of experiences.We look to our tomorrow with the same passion as yesterday, and we need your talent too!Responsibilities: (COMPANY NAME) Italia is looking for a Product Marketing Specialist for our Marketing&Communication team. In particular, the candidate will:? Conduct market research: conduct market research to gather insights and data that inform product positioning and marketing strategies.? Define the product positioning: Based on the research, a product marketer defines the product's unique selling proposition (USP) and positioning in the market.identifying the key benefits and features ? Develop messaging and content: Product marketers create compelling messaging that communicates the product's value proposition to the target audience. ? Collaborate with cross-functional teams: Product marketers work closely with product managers, sales teams, and other stakeholders to ensure that the product messaging is consistent across all channels. .? Launch and promote the product: A product marketer is responsible for creating and executing go-to-market strategies to launch and promote the product. .? Analyze and optimize: A product marketer analyzes the performance of marketing campaigns and uses data to optimize future strategies
