PR Specialist Lifestyle

The Armani Group is a leading company in the fashion and luxury sector, with more than 8,000 employees. Its three core brands – Giorgio Armani, Emporio Armani and A|X Armani Exchange – are active in all the world’s major countries, across many continents. With origins firmly rooted in Italy, but also with a cosmopolitan vision and culture, the company has grown since it was founded in 1975, expanding its offer from clothes and accessories to cosmetics, fragrances, eyewear, watches, jewellery, and furniture and furnishing accessories. Today, therefore, as well as being well known in the area of fashion, the Armani Group is also renowned in the sectors of interior design, food and beverage, and hotels and resorts.
Giorgio Armani has created a style that has, with remarkable consistency, continued to explore countless variations and possibilities over the years. It expresses a precise vision down to the most minute detail: a way of being and presenting oneself, certainly incorporating clothing and accessories, but also including gestures, ways, behaviours and attitudes; a style that goes beyond the sum of its parts, and well beyond what one wears
Convinced that ethics and aesthetics must coincide, Giorgio Armani expresses fundamental and enduring values his clothes. He does so by creating timeless pieces that, enhanced by precious materials and artisanal craftwork, resist the whim of fleeting trends with their pure and essential design.
Context and Purpose of the job
Within the PR Department, you will join the lifestyle PR team which focuses on different facets of Armani Group such as Armani/Casa, Armani/Dolci, Armani/Fiori, Armani/Hotels & Resort.
You will be involved in different aspects of communication and brand image maintenance, having the chance to be part of the team that coordinates the global lifestyle communication.
 
Responsibilities

• Management and coordination of the press offices, or communication contacts, at WW level
• Planning, drafting and sending of press releases initiatives, sending press releases collections
• Direct management of relations with the Italian design press, the international press, journalists and freelancers
• Reports with press and bloggers, update mailing list dedicated to lifestyle contacts, organization of appointments and meetings to evaluate collaborations and opportunities throughout the year
• Managing the sending of samples to the press and food and lifestyle bloggers, creating ad hoc mailing lists
• Participation in opening & re-opening of venues (press release, shooting, press invitations, media coverage...)
• Editorial outputs monitoring and reporting
• Invoice management and insertion
• Analysis of different market scenarios to suggest brand promotion actions and brand awareness in line with business strategies
• Support in the organization of institutional events and development and revision of communications and collateral
• Management and coordination of press appointments 

 
Must Have Skills

• 3/4 years of experience in the role
• Master’s degree in Communication
• Fluent in English (written and spoken)
• Great communication and organizational skills, positive and flexible attitude, attention to details

 
We promote diversity and inclusion in all forms, within a collaborative environment where your talent can flourish in the pursuit of a common goal: yours and our growth.