Ornamentals Technical Sales Representative

Company Description

Syngenta Crop Protection is a leader in agricultural innovation, bringing breakthrough technologies and solutions that enable farmers to grow productively and sustainably. We offer a leading portfolio of crop protection solutions for plant and soil health, as well as digital solutions that transform the decision-making capabilities of farmers. Our 17,900 employees serve to advance agriculture in more than 90 countries around the world. Syngenta Crop Protection is headquartered in Basel, Switzerland, and is part of the Syngenta Group.

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ROLE PURPOSE

• Secure sales, market share and gross profit of Professional Solutions Ornamentals segment for the respective geographical area of responsibility by developing strong and mutually trusting relationships with assigned stakeholders (mainly Ornamentals growers) through technical agronomic support and advice.
• Accelerate product introduction, promotion and demand creation for both new and existing Ornamentals agrochemicals in order to boost the sales.
• Cultivate appropriate interaction with the channel, coordinating with fellow Sales Representative Dealers (SR Dealers) and Key Account Managers (KAM) in order to make on-grower demand creation activities pay off commercially.
• Contribute to the planning and execution of marketing campaigns.
• Gather from the field and regularly report significant information related to market dynamics, value chain, and potential supply chains.

ACCOUNTABILITIES

• Operate as the first point of contact and key interface between the company and assigned growers / customers for Ornamentals business.
• Define operational plans for assigned growers, coordinating proactively with KAM / SR Dealer colleagues and, as needed, Technical Crop Advisor Professional Solutions colleagues, in alignment with the Commercial strategy defined by the Professional Solutions Business Manager.
• Constantly interacting with fellow SR Dealers by providing input to enable them to commercially capitalize on on-grower demand generation activities and by deriving useful information to define on-grower operational plans consistent with channel sales objectives.
• Developing demand on assigned growers:
  • ensuring that stakeholders are well informed about products and solutions and develop further interest in Syngenta offerings.
  • providing agronomic support and advice collecting reservations (for the products/solutions for which it is intended).
  • recording relevant information regarding the interlocutor and the contact on the company's CRM system.
• Cultivating strong and professional relationships with assigned influencers based on recognized competence and reliability:
• ensuring that influencers are well informed about products and solutions and develop further interest in Syngenta offerings
• providing agronomic support and advice
• recording relevant information regarding the interlocutor and the contact on the company's CRM system
• When planned and relevant ensuring the commercial exploitation of demo trials, in collaboration with the Professional Solutions Technical Crop Advisors and Crop Campaign Teams
• Provide, when required, input and guidance in setting area budgets and forecasts
• Implement their assigned campaign plan initiatives, proposing offers to specific customers through defined communication channels
• When provided for in the operating model, monitor product stocks to enable effective management of transfers and returns
• Collect and manage grower complaints, conveying them where necessary, and according to existing processes, to the Crop Campaign team
• Where required by the local GTM strategy, ensure coverage of specific commercial and transactional responsibilities with particular customers/distributors, following the directions of their line manager
• Work in full compliance with commercial policy, HSE requirements, local legislation and competition law.
• Develop the skills required by the operating model and new ways of working in the company

KNOWLEDGE, EXPERIENCE & CAPABILITIES

Critical experience and knowledge

• Agricultural Bachelor degree
• +5 years of experience: strong agronomic and sales experience in agrochemicals.
• Some marketing experience could be a plus.
• Good knowledge of the agrochemical market and customer needs.
• Native Italian speaking.
• Advanced English language.

• Travelling up to 80% for customer visits – in field presence
• Area: between Bologna – Verona – Milan and Parma