IndirizzoPrimary Job Function:
- Oversight a marketing team to take over responsibilities for brands development, which shall manage demand forecast, promotional campaigns, product launch & educational events.
- Seek the new product opportunity and increase the market accessibility.
Core Job Responsibilities:
- List primary tasks or activities this job performs on an ongoing basis and is critical to the successful performance of the job.
- Manage a marketing team.
- Consolidate and provide the strategic direction for all product portfolios.
- Evaluate the practicality and potential of new product and market developments.
- Coordinate the development of marketing strategies, advertising and promotion programs and ensure their execution.
- Analyze market trends and sales potential; issue monthly proposed forecast with suggested action plans to achieve the proposed forecast.
- Maintain contact with key customers to follow up promotion efforts and keep informed on needs of the customers.
- Develop methods of field-test on merchandising programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the various market segments.
- Review the performance of existing product sales by territory and customer as appropriate, submit recommendation for change in the marketing plan to remedy the situation.
- Develop promotional materials and marketing programs in accordance with cycle product promotion.
- Organize new product launch and all related activities including clinical trials, seeding programs and detailing cycles.
- Identify new marketing opportunities through routine joint visits with field force.
- Provide technical/academic information to assist field force on product promotion and handling competition.
- Develop training materials and conduct refresher-training courses to field force.
- Communicate with headquarters with respect to product development.
- Development of Multiple Channel Engagement platform to help the field team.
- Report any product quality complaints and adverse events to Quality Assurance and Affiliate Safety Representative respectively.
Minimum Education:
- Bachelor’s Degree in Marketing or related disciplines.
Minimum Experience/Training Required:
- 10-12 years of product management, marketing experience preferably in healthcare sector. OTC marketing experience is an advantage.
- People management experience is preferred.
- Strong analytical mind to resolve business challenges and able to work under pressure.
- Strong sense of responsibilities, self-motivated
- Passion for the business and willing to go for extra mile.
- Good communication skill
