IndirizzoMarketing Director
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of.
- A company named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works at Umraniye location in the Nutrition division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading to help get the nutrients they need to live their healthiest life.
As the Marketing Director, you will manage day-to-day marketing programs and activities so that they meet the organization's short and long-term business objectives, comply with regulations and standards, and protect the organization's public reputation.
What You’ll Do
- Develop and provide strategic planning and commercial input to the development of the business.
- Direct the analysis of the business; oversee the identification of key segment business drivers, priorities and growth opportunities.
- Establish omni-channel marketing strategies including advertising/promotions, pricing strategy, distribution channelmanagement, product development, tactical plan development and execution.
- Develop and execute national product education, publication and promotional activities to effectively communicate the strategic positioning and lifecycle development of products to customers.
- Shift the organization to leverage the local digital resources for clarity on fundamentals and best practices, and internal organizational review setup
- Oversee and integrate BusinessIntelligence, Customer Insight, and New Business Development into the commercial team
- Collaborate with Finance to define the appropriate pricing by channel and guarantee the delivery of the Channel P&L targets
- Collaborate with the Area Marketing Team and Area Trade Team to leverage the best practices emerging from different countries and properly influence the Team to gain support for our initiatives
- Drive product positioning and competitive selling strategies as well as provide leadership in managing the logistics, market share and revenue of the product.
- Oversee the development ofcompetitive selling tools for the field, which include the coordination of internal marketing research and market claims testing.
- Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated
- Manage the marketing intelligence resource to read IQVIA data/Internal data and report results of activities and to provide recommendations and forecasts
- Be the digital ecosystem advocate, partnering with BTS in implementation of new technology
- Meet with HCPs reqularly by doing field visits
- Embed omni-channel marketing brand ownership by leading the organization through a change in mindset and ways of working
- Actively communicate expectations and provide regular feedback against those expectations through a robust performance management process, working with each team member to evaluate performance, provide feedback and training
- Drive performance of marketing team. Set clear objectives and ensure delivery.
- Develop competencies of marketing team. Via on-the-job training, mentoring and complemented by formal training plans linked to identified competency gaps & improvement plans.
- Participate in talent recruitment and selection to staff the Marketing organization with the top talent for current jobs and future leadership, promoting workforce diversity
- Work with direct reports to build appropriate development plans and coach team to ensure that the training activities achieve mutual, agreed upon objectives.
- Collaborate with internal and external stakeholders to achieve objectives. These groups include external customers and consumers, Field Sales, R&D, Regulatory Affairs, Supply Chain, Public Affairs, Marketing and Executive Management and external vendors or agencies.
Required Qualifications
- Bachelor’s Degree
- Minimum 3-5 years of experience in a similar role
- Excellent command of English
Preferred Qualifications
- Excellent relationshipdevelopment and management skills to build both internal and external relationships.
- Excellent interpersonal skills, negotiation and influencing skills.
- Problem solving attitude; flexible, change embracing and agile.
- Attitude of perseverance/ Winning mentality
- Analytical thinking
- Mix of strategic ability, yet also at times hands-on.
- Highly energetic and inspirational.
Apply Now
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
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