IndirizzoOur client, multinational company in a B2B business, strongly believes in digital transformation and is looking for a Marketing & Digital Management Manager.
Key responsibilities:
• Develop Marketing strategy aligned with the company goals and objectives.
• Oversee digital marketing initiatives in cooperation with the Digital Manager
• Communication and branding: develop and maintain the brand identity across all the marketing channels (online and offline campaigns, advertisements…)
• Social media management: lead the social media strategy across various platforms.
• Build and execute Web roadmap to ensure increase of traffic and conversion rate.
• Measure systemically customer satisfaction by putting in place several types of feedback gathering strategies.
• Set-up all needed KPIs and Dashboards from different tools as such as GG Analytics or Content Square to measure performance and report to the CEO and colleagues of Management Board
• Perform continuous Business intelligence to monitor and measure progress of key competitors or potential entrants.
• Structure a performant Adoption strategy together with sales management to onboard salespeople in the different branches.
• Develop together with Buying organization and Category Management a monetization plan of digital services (product pushs, shop in shop, webinars etc)
• Is Key contact and represent Italy in the International Digital sessions as such as Digital Summit, Digital Adoption Calls, etc to share best practices.
• Monitor market trends, conduct competitor analysis, and identify opportunities for innovation and differentiation.
• Manage the marketing budget (agencies including) and a team of 8 people.
• Define and set-up tools to orchestrate a digital marketing strategy as such as:
o Emails marketing and Customer Life Cycle Marketing and or Customer Segment o Search engine Advertising (SEA) to accelerate new Customer acquisition and ensure returning visitors. o Customer animation along the online web buying funnel with e.g rating and reviews, rich contents, build of custom landing pages to acquire specific traffic) o Define and execute a social media strategy to gain more followers and potential leads.
Competences:
• Proven work experience (5 years) as a Marketing manager or equivalent function
• Solid experience with online marketing tools and web-based technologies
• Understanding of how digital channels work
• Hands on experience with SEO/SEM and CRM software • Familiarity with Google Analytics
• Excellent interpersonal and team management skills
• Strong analytical skills
• BSc or master’s degree in marketing, Digital technologies, or relevant field
