IndirizzoUnder general supervision, our Marketing Analyst II develops quantitative analysis of marketing initiatives for partner marketing development. Resolves problems and makes recommendations related to moderately complex matters and projects.
Responsibilities:
- Own ShopRunner by FedEx consumer growth day-to-day strategy and execution in acquisition marketing channels. This includes conceptualizing campaign concepts to acquire new customers for ShopRunner, driving creative strategy, managing deliverables across stakeholders to maintain timelines, and optimizing in-flight consumer marketing campaigns.
- Scale ShopRunner advertising on FedEx and partner channels, e.g. FedEx.com
- Optimize paid + organic strategy for ShopRunner’s new Customer Acquisition and upselling across growth channels including search, social, app store, and on-site content. Lead keyword research & content analysis to support acquisition strategy across channels.
- Explore and develop statistically sound testing/measurement methodologies, crafting and analyzing large-scale incremental tests (A/B test, audience tests, etc.)
- Track, measure and communicate marketing performance and action accordingly to optimize performance
- Identify opportunities for internal process improvements and present solutions.
- Work collaboratively with our internal and external stakeholders as an extension of our team to accelerate growth; vendor and partner management
- Communicate findings to stakeholders to drive business and marketing decisions while supporting cross-functional teams in efforts to improve customer experience.
- Keep a pulse on industry trends to identify relevant opportunities and provide subject matter expertise on evolving acquisition strategy.
Skills:
- Experience with one or more acquisition marketing channels required: SEO, Paid Search, Paid Social, Display/ Programmatic, Affiliates
- Demonstrated Excel and Web Analytics experience required
- Marketing experience in B2C E-Commerce a plus
- Strong organizational & project management skills with steadfast attention to detail under high volume and tight timelines.
- Strong analytical skills: comfortable handling complex data sets and deriving insights from it
- Ability to collaborate with internal and external cross-functional partners
- Innovative, ability to "think outside the box", a problem-solver
- Passion for customer-centric experiences and communications
- Eager to learn and have fun!
Minimum Qualifications:
Bachelor's degree/equivalent in Marketing or related business discipline with at least two (2) years’ experience in marketing, advertising, or e-commerce roles.
(Sponsorship for this position is not available)
Domicile Information:
This position can be domiciled anywhere in the United States. The ability to work remotely within the United States may be available based on business need.
Application Criteria:
Upload current copy of Resume (Microsoft Word or PDF format only) and answer job screening questionnaire by 5 pm Central Time on Thursday February 29, 2024.
Additional Information
Colorado, Nevada, Connecticut, New York, California, Rhode Island, Washington, Hawaii, Illinois and New Jersey Residents Only - Compensation: Monthly Salary: $5,320.00 - $6,650.00. This compensation range is provided as a reasonable estimate of the current starting salary range for this role. Factors that may be used to determine your actual salary may include but are not limited to your specific skills, your work location, how many years of experience you have, and comparison to other employees already in this role.
Born out of FedEx, a pioneer that ships nearly 20 million packages a day and manages endless threads of information, FedEx Dataworks is an organization rooted in connecting the physical and digital sides of our network to meet today's needs and address tomorrow's challenges.
We are creating opportunities for FedEx, our customers, and the world at large by:
- Exploring and harnessing data to define and solve true problems;
- Removing barriers between data sets to create new avenues of insight;
- Building and iterating on solutions that generate value;
- Acting as a change agent to advance curiosity and performance.
At FedEx Dataworks, we are making supply chains work smarter for everyone.
Employee Benefits: medical, dental, and vision insurance; paid Life and AD&D insurance; tuition reimbursement; paid sick leave; paid parental leave, paid vacation, paid military leave, and additional paid time off; geographic pay ranges; 401k with Company match and incentive bonus potential; sales Incentive compensation for selling roles.
Dataworks does not discriminate against qualified individuals with disabilities in regard to job application procedures, hiring, and other terms and conditions of employment. Further, Dataworks is prepared to make reasonable accommodations for the known physical or mental limitations of an otherwise qualified applicant or employee to enable the applicant or employee to be considered for the desired position, to perform the essential functions of the position in question, or to enjoy equal benefits and privileges of employment as are enjoyed by other similarly situated employees without disabilities, unless the accommodation will impose an undue hardship. If a reasonable accommodation is needed, please contact DataworksTalentAcquisition@corp.ds.fedex.com.
