IndirizzoDescrizione del lavoro:
Purpose & Overall Relevance for the Organisation:
Reporting to the Sr Manager Marketing Activation Retail&Franchise, this role is responsible for maximizing the profitability of Retail & Franchise by positively impacting store KPI's in Factory Outlet Stores and Franchising network through flawlessly executed consumer-relevant campaigns and in-store activation.
Key Responsibilities:
* Support the manager in marketing strategy and marketing plan definition for the relevant clients (Retail/Franchising) in line with local and global guidelines;
* Implement the marketing activities planned for the assigned stores;
* Develop, in alignment with the manager, local activation plans to positively impact main store KPI's for the assigned channels;
* Be fully accountable for the performance of all local Retail Marketing initiatives;
* Ensure the right implementation of in store communication tools in alignment with Europe and VM guidance;
* Ensure the maintenance of the entire Franchising and Factory outlet fleets;
* Monitor the proceeding of the sales campaign verifying the real purchasing of the key concepts in order to gather the necessary info for the implementing phase;
* Manage refit and new opening activities with the support of line manager, including layout definition, ISC set up, vendors coordination and all relevant opening activities;
* Set and monitor relevant KPI's for main campaigns and activations.
* Evaluate the performance and ROI of all campaigns, ensuring MWB is maximized and campaigns positively impact store profitability.
* Be knowledgeable about the targets and performance of Franchising network and FO Stores, understand which Retail Marketing levers need to be activated to impact which KPIs and know how to activate them as needed.
* Works together with market Brand Marketing to ensure Retail-specific CRM opportunities and/or needs are considered in any local 1-2-1 Marketing program (where applicable)
* Identify optimal local Retail Marketing agency and/or vendors both in terms of output and cost. Manage agency and vendor relationship.
* Guarantee information sharing from Europe to local teams
* Own, manage and optimize assigned Marketing/Sales working budget, ensuring projects come in within budget.
* Constantly check assigned budget, in line with Line Manager's guidelines and in full respect of internal NTP procedures
Knowledge, Skills and Abilities:
* Advanced user of MS Office.
* Fluency in English and local language of Market HQ
* Good presentation skills
* Interpersonal, networking and negotiating skills
* Analytic skills and business acumen
* Geographically mobile
Requisite Education and Experience / Minimum Qualifications:
* 2-3 years Retail or Marketing experience (minimum 1 year Retail experience is essential)
AT (COMPANY NAME) WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
* COURAGE: Speak up when you see an opportunity; step up when you see a need..
* OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
* INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
* TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
* INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
* RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
(COMPANY NAME) celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
Job Title: Junior Retail& Franchising Marketing Activation Manager
Brand: (COMPANY NAME)
Location: Monza
TEAM: Marketing & Communications
State: MB
Country/Region: IT
Contract Type: Full time
Number: 507443
Date: Feb 5, 2024
