Indirizzo
About the Role
Join our team as an Integrated Marketing Communications (IMC) Intern for the EMEA region! At Marketing Excellence EMEA, we're dedicated to delivering top-notch customer experiences and pioneering omnichannel marketing strategies. As part of our Peripheral Interventions division, you'll collaborate with a passionate and creative team to drive excellence in communication and brand engagement.
In this role, you will be responsible for:
The IMC EMEA Team develops and implements integrated communication campaigns, blending expertise in branding, content strategy, and copywriting to engage customers with relevant and meaningful content along the customer journey and to strengthen the Boston Scientific brand.
- Support a culture of diversity, equity, and inclusion.
- In collaboration with the Manager, support content marketing strategies for divisional franchises with clear deliverables, milestones, accountabilities, and measures of success that are needed to accomplish business objectives and inform future projects.
- Partner with the omnichannel and product marketing teams and other stakeholders to deliver relevant content throughout the customer journeys for online and offline touchpoints. This may include healthcare professional (HCP), referrer, and patient campaigns on products and technologies, solutions and services, therapies, clinical data, tradeshows, and customer events.
- Maintain existing portfolio of content and create new content where there are gaps and opportunities.
- Select and brief creative, copywriting, and translation vendors, in compliance with Boston Scientific’s policies.
- Execute creative and designs, in line with Boston Scientific’s brand standards, and act as brand ambassador.
- Perform content analysis and support optimizing and ensuring the effectiveness of marketing content.
- Apply operating models, processes, tools, and technologies along the content lifecycle.
- Support budget management.
- Maintain communications databases and applications with latest collateral and send out communications to update the field
- Update products catalogs
- Other duties may be assigned
What are we looking for in you:
- Degree in Communications, Marketing, Business, or related fields.
- Ability to thrive in a team-based environment and collaborate effectively with internal and external stakeholders.
- Strong multitasking abilities with a knack for prioritization.
- A mindset focused on thorough follow-through.
- Proficiency in Microsoft Office suite.
- Familiarity with Photoshop and InDesign will be a plus
- Excellent command of English; knowledge of any additional European language is a plus.
- Familiarity with SEO and content production for digital and social media channels is an advantage.
What we can offer to you:
- A paid internship experience (6 months of duration, renewable for 6 further months);
- Working in an international environment;
- Attractive benefits package;
- Inspirational colleagues & culture;
- Possibility to make an impact;
- Fast growing and innovative environment;
- A team-oriented company culture.
Location: in our offices in Milan, on a hybrid working schedule.
Planned incorporation: early-May 2024.
We, Boston Scientific, are an equal employment opportunity employer. We do not and will not make any personnel decisions (like recruiting, hiring, job assignments, and promotions) based on a person’s age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.
