Global Marketing Manager Aperol  

Key Responsibilities and Activities GLOBAL BRAND POSITIONING Contribute to all stages of the positioning process, under the guidance of the Global Aperitifs Director, to guarantee a proper balance between creative and structured strategic thinking throughout the process; key activities: Selection of key markets (selected among core and potential ones) to provide Brand Equity Map according to Marketing Academy frame and tool and based on common consumer insight approach Identification of portfolio potential synergies in each market, understanding the most proficient way to insert the Aperitifs brands...