IndirizzoWho We Are
Sure, you know Estée Lauder, but do you know the Estée Lauder Companies Inc. full family of brands? We’re also MAC, Clinique, La Mer, Origins, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble and Too Faced… just to name a few. You know us. You love us. Why not work with us?
We connect with our customers anytime, anywhere, from any device. We’re committed to innovation, working with the best tools and technologies available to help our shoppers seamlessly navigate the digital world of beauty. We have a collaborative work environment that hums with the buzz of 80% female leadership. It’s also home to bold technologists, marketers and ecommerce renegades who are shaping the future of beauty.
About The Team
At ELC, we are transforming beauty online by building new digital capabilities to amplify the magic of our brands. Through this transformation, we are reshaping the future of how we market, modernizing the way we reach customers and leverage data and insights.
What You'll Do
The Director, Online Retention for North America’s Direct to consumer (DTC) business will support the region and play an important role in online growth acceleration, with responsibility to drive online customer retention efforts, leveraging customer data, tech platforms, automation to maximize lifetime value via growth from email and SMS channels.
Roles & Responsibilities:
• Responsible and accountable for operating model, planning, delivery for retention channels like Email and SMS across a portfolio of brands. Lead executive level reporting on strategic initiatives with minimal oversight
• Drive growth for email and sms tactics to shore up contribution from these tactics, in order to reduce dependence on paid marketing
• Co-lead agency teams engaged in execution to ensure operational success. Identify and mitigate operational risk to minimize losses, protect company image / brand, limit financial risk, and improve productivity for the overall program
• Partners and aligns with internal teams on cross functional aspects (CRM/CDP, Technology platform teams) to drive up operational improvement opportunities, esp. as it pertains to automation, capability development and scale to manage multiple brands in the region
• Oversee segmentation, personalization and long term value measurement efforts to drive up health of email and sms programs while closely optimizing opt-in and opt-out rates
• Collaborates with cross functional leadership to drive process improvement and change based on data outcomes and mutual buy in
• Develops organizational structure to meet current and future business needs based on the go forward strategy of the organization
• Works with appropriate departments (legal, brand, agencies) to ensure adherence to all regulatory and compliance requirements.
• Develops & communicates strategic and tactical plans, including leading the development of near and long term strategic roadmaps to evolve the business
• Ensures quantitative and qualitative objectives (OKRs) set by the business are met and produces reporting to support the outcomes
• Leads the research, identification, selection, development and implementation of new products, services, and technologies while ensuring product and service offerings align with strategic direction
• Develops business plans and financial rationale to support new product recommendations and development
Qualifications
- 8+ years' experience in performance marketing focusing on CRM, Retention play for a large consumer brand or fast-growing DTC brand, e-commerce strongly preferred. Including 3-5 years’ experience in a managerial position
- Expertise in overseeing - planning, execution, delivery and measurement for email/sms programs via marketing platforms like Braze, Bronto -- at scale for a portfolio of brands or DTC sites
- Experience with the development of short and long term strategic plans, including the creation, implementation, and management of business cases and return on investment
- Skilled at data storytelling - synthesizing large data sets and crafting an actionable narrative that can be presented to all levels of leadership
- Ability to analyze performance data – oversee testing roadmaps, identify trends to grow the adoption of Email and SMS tactics. Proficiency in leveraging platform tools such as Google Analytics, Looker/Tableau reports, CDP systems. Exposure to SQL/SAS preferred.
- Demonstrated experience working with performance marketing metrics (CPM, ROAS, CPA, CPC & LTV). Including experience interfacing with growth channels and formats (e.g., search engine optimization (SEO), paid media, social media)
- Demonstrated flexibility and ability to work in a fast-changing environment. Advanced problem-solving skills, with the ability to define problems and identify, test, and recommend solutions along with growth opportunities
- Excellent time management skills, with the ability to set priorities and manage multiple projects concurrently
- Performance-driven mindset and intellectual curiosity
The anticipated base salary range for this position is $117,000 - $202,100 Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results, as well as participation in the share incentive plan.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life, and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
Job: Online / E-Commerce
Primary Location: US-NY-New York
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2313743
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
