IndirizzoDescrizione del lavoro:
The Digital Marketing Specialist will support and work with senior team members to deliver a comprehensive Digital Marketing strategy and objectives to raise brand awareness, promote (COMPANY NAME) expertise and thought-leadership, drive business growth and build a pipeline of MQLs to support Sales targets. This involves supporting the execution of demand generation campaigns across digital channels, e.g. supporting email marketing campaigns, creating content for and promoting on social channels, supporting virtual and in-person events, tradeshows and conferences, supporting product launches, promoting thought-leadership and SMEs, digital advertising, lead tracking and reporting, and management of contact data in the marketing database.
They will report to Director Marketing.
While knowledge of the financial software space would be preferable, it's not a pre-requisite, however, candidates should have some experience in executing lead generation and event programs and must also have wider digital Marketing/Marketing generalist skills and experience.
Responsibilities:
* Support and execute a digital and field demand generation plans and campaigns in line with overall business objectives.
* Foster seamless alignment between marketing and sales efforts by working closely with local sales teams, channel partners, and other stakeholders.
* Acts as a liaison with some external service providers, such as event suppliers or design firms, to discuss sponsorship terms & conditions or minor design & print jobs.
* Conduct in-depth market research to comprehend regional trends and competitive landscapes, shaping targeted marketing campaigns.
* Support logistics associated with tradeshows and events, including on-site support when necessary
* Write and/or edit/proof-read marketing/promotional material or enhance existing material (e.g. email, website, event invitations, direct mail, invitations etc.) and collaborate closely with the content and product marketing team ensuring messaging resonates with the target audience.
* Monitor and analyze key performance indicators (KPIs) to measure the success of marketing initiatives, continuously optimizing strategies for improvement. Generate monthly reports to track performance.
* Assist with internal marketing communications and ensure the availability of current Marketing assets and activity reports on internal resource channels, e.g. SharePoint.
Qualifications and Skillset:
Education:
University or Bachelor Degree (or equivalent) in related discipline (Marketing, Business, Communications)
Essential:
* Proven experience (2 to 3 years) including related experience in the high-tech industry (ideally with global financial services software or software/consultancy in general).
* Excellent problem-solving, attention to detail, strategic and analytical capabilities
* Ability to work in a fast-paced environment
* Organization/logistics/project management of projects lasting more than 3 months
* Data-driven, comfortable interpreting data
* Excellent communicator and people skills
* A creative and innovative thinker who loves contributing to a team
* Driven, determined and ambitious - a real hunger to do great work and build an impressive career
* Strong presentation, writing and editing skills
* MS office programs, in particular Word, PPT and Excel
Preferable Skills
* Familiarity with marketing automation systems such as Eloqua, Marketo, Pardot, Hubspot….
* Familiarity with SEM & SEO, including Google Ads, Google Analytics
* Familiarity with CRM solutions, e.g. SalesForce
* HTML editor and web publishing experience is a plus, e.g. Sitecore
* Knowledge of Canva
* Graphics/image application (e.g. PaintShop Pro, PhotoShop) is a plus
* Fluent in English (written and orally) required. Additional French, Italian, Spanish, German or Dutch considered an advantage.
* Travel across EMEA region may be required, e.g. to support events across the region.
Location: London - Canary Wharf, Flex-Office (approx. 2 days a week at the office according to current company policy)
Our offer :
We offer you a full-time position in a team-based, international, leading financial organization. Within (COMPANY NAME), you will find straightforward communication, a fast-paced work environment and challenging projects. Your know-how will be rewarded with interesting career opportunities and a competitive salary package
