IndirizzoCustomer Marketing Specialist page is loaded
Customer Marketing Specialist
Apply locations Milan, Italy time type Full time posted on Posted Yesterday job requisition id R-104620Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You are the custodian of space for Mondelēz International products in all our retail environments. To implement our snacking vision and to drive category growth, you provide comprehensive reviews and make category-led recommendations. You ensure that retail and space expertise influences the right decisions on new packaging, shelf, and fixture layout to maximize Mondelēz International distribution.
How you will contribute
You will:
- Produce range review recommendations and post-evaluations in collaboration with category and customer development managers including: location, fixture layout and space Develop customer relationships to work collaboratively on range & space decisions, in-store trials
- Develop, agree and measure space targets & movement, in collaboration with category and customer development managers
- Run quarterly space reviews for a category & customers as per existing alignment in the team and develop best practice case studies
- Have an up to date understanding of Share of Space performance and key drivers for Growth/Decline
- Provide a comprehensive review of category/customer position, opportunities & risks for space as a part of Account Planning process
- Develop space recommendations for Big Bets & key Category-led projects
- Develop approaches to improve the quality of analysis & recommendations, e.g. modular plans
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Shopper missions by channel, fixture interaction and barriers to purchase by format/cluster and drivers of purchase in the store
- Customer and category
- Project management in a supply chain or commercial context
- Analytical skills
- Organizing and prioritizing
- Problem solving and finding new and innovative solutions
- Teamwork
- Having an open mind and driving for results
More about this role
As a Customer Marketing Assistant, you will play a pivotal role in collaborating closely with our Marketing, Category Planning, and Sales teams to develop and execute Point of Sale (POS) activation plans for snacking categories.
What you need to know about this position:
- POS Strategy: Assist in defining the POS strategy for snacking categories, aligning it with our overall marketing and category strategies.
- In-store Activation: Create and implement in-store activation initiatives that leverage shopper insights and align with category strategies to drive sales growth.
- Cross-functional Coordination: Lead and coordinate activities across different functions, including Marketing, Category Planning, Sales, and Procurement, to ensure the successful execution of POS initiatives.
- Agency and Supplier Management: Collaborate with external agencies and Trade Marketing Services (TMS) to ensure seamless implementation of POS plans and continuously seek opportunities for improvement.
- Budget Ownership: Manage the assigned budget, constantly seeking efficiency opportunities to maximize return on investment.
- Performance Tracking: Monitor the performance of events by customer and store format, working to achieve business goals and proposing corrective actions as needed.
- Results Analysis: Analyze the results of POS initiatives and provide final assessments to the involved functions.
- Ad-hoc Planning: Design and execute ad-hoc plans, such as additional visibility, promotional campaigns with gifts, and special collections, tailored to specific clients.
- Sales Support: Provide valuable insights and accurate analysis to support the Sales team in achieving their objectives.
The responsibilities of this position are performed within the framework of a regional business model that is defined and managed by Mondelēz Europe GmbH, Switzerland .
No Relocation support availableBusiness Unit Summary
At Mondelez Europe, we are proud, not only of the iconic brands we make, but also of the people who make them. Our delicious products are created in 52 plants across Europe by more than 28,000 passionate people. We are the top maker of chocolate and biscuits and a leading maker of gum and candy. We make sure our powerful global brands and local jewels like Cadbury, Milka and Alpen Gold chocolates, Oreo, belVita, LU and Tuc biscuits get safely into our customers hands—and mouths. Great people and great brands. That’s who we are. Join us on our journey to continue leading the future of snacking around the world by offering the right snack, for the right moment, made the right way.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
RegularCategory Planning & ActivationSalesAbout Us
At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.
We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum
Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast.
