Indirizzo
Forma di lavoroPresentazione dell'azienda - LIU JO SPA
Established in Carpi, Italy, in 1995, Liu Jo was born of Marco and Vannis Marchi’s vision.
Liu Jo is a premium Italian fashion brand specialized in several lines for women including clothes, blue denim collection, shoes, accessories, luxury collection, beachwear, underwear, leisurewear sport collection and kids wear. Currently, Liu Jo has 400 mono-brand stores and 5.000 multi-brand stores in 50 countries across 3 continents (Europe, Middle East, Asia and Africa), with 790 employees.
Marco Marchi, President of Liu Jo S.p.A, strive to drive the company to bring out every woman’s natural beauty by interpreting and exalting their femininity with a glamorous and dynamic style. Liu Jo offers an extensive range of lines and accessories, inspired by different moods and different scenarios, to create a contemporary, seductive, every day look. Each collection echoes Liu Jo's core values: femininity and quality. These values, along with a pragmatic and practical outlook, are what have launched Liu Jo into international success.
The mission is still the same: enhancing the unique charm of every woman, full of infinite nuances, through inexhaustible and challenging options to express oneself through style.
Liu Jo is a premium Italian fashion brand specialized in several lines for women including clothes, blue denim collection, shoes, accessories, luxury collection, beachwear, underwear, leisurewear sport collection and kids wear. Currently, Liu Jo has 400 mono-brand stores and 5.000 multi-brand stores in 50 countries across 3 continents (Europe, Middle East, Asia and Africa), with 790 employees.
Marco Marchi, President of Liu Jo S.p.A, strive to drive the company to bring out every woman’s natural beauty by interpreting and exalting their femininity with a glamorous and dynamic style. Liu Jo offers an extensive range of lines and accessories, inspired by different moods and different scenarios, to create a contemporary, seductive, every day look. Each collection echoes Liu Jo's core values: femininity and quality. These values, along with a pragmatic and practical outlook, are what have launched Liu Jo into international success.
The mission is still the same: enhancing the unique charm of every woman, full of infinite nuances, through inexhaustible and challenging options to express oneself through style.
Descrizione del posto (Mansioni)
LiuJo SPA è alla ricerca di una nuova risorsa Junior da inserire in tirocino all’interno dell'ufficio CRM.
La risorsa si occuperà delle seguenti attività:
La risorsa si occuperà delle seguenti attività:
- Pianificazione, creazione, targeting di newsletter B2C;
- Pianificazione e programmazione di campagne lead generation;
- Implementazione di A/B test per la definizione della migliore strategia di CRM, al fine di generare insight utili al business;
- Monitoraggio delle campagne e individuazione delle best practices;
- Gestione del database: segmentazione e analisi dei clienti;
- Predisposizione di un reporting periodico dei risultati ottenuti per ciascun KPI/attività CRM implementata;
- Analisi di KPI in termini di vendite effettuate e valutazione delle performance dei canali di Direct Marketing;
- Data Quality: responsabilità delle attività di normalizzazione e deduplica delle anagrafiche clienti; coordinamento con i negozi retail per integrazione/chiarimenti relativi alle anagrafiche di competenza;
- Omnicanalità: supporto nella gestione delle attività
Profilo
- Buona conoscenza del pacchetto office;
- Ottima conoscenza dell’inglese e Excel;
- Buone capacità analitiche.
