Crm Intern

THE FASHION INDUSTRY’S FASHION BRAND

Since 1994, Marni has been recognized as the most artistic, color-savvy, life embracing, off-beat brand in the luxury segment

A constant aspiration to surprise and delight and to exceed expectations, with one foot in the past, one foot in the future.

Marni has consistently challenged the traditional codes of fashion, the seriousness of dressing up, and the boring "sameness" that exists in the world.

Embrace life.

Embrace art.

Embrace colour.

Embrace each other.

We are looking for who is ready to make a difference, into  an intercultural environment made of  love and passion, talents and out of the box thinkers.

The Omni-Channel CRM Intern integrated into the Customer Engagement & CRM Area, will be responsible for supporting activities related to Omni-Channel Client Engagement. The role involves managing and developing Omni-Channel Campaigns in line with company strategy and guidelines, maintaining relationships with internal stakeholders. Collaborating with Regional CRMs to provide guidelines for local activities, overseeing the entire process of digital & offline campaigns: calendar preparation and management, campaign planning, layout setup, HTML coding, targeting using Adobe Campaign, and collecting and analyzing results aimed at improving KPIs. He/she will work closely with cross-functional teams to analyze customer data to optimize marketing, sales, and service processes.

Responsibilities

• Develop and deploy marketing campaigns across various channels to drive conversions;
• Independently handle campaign creation, including HTML coding emails and strategizing content;
• Collaborate with cross-functional teams to execute campaigns effectively;
• Establish and maintain marketing automation workflows / customer journeys;
• Manage audience segmentation and analyze data for actionable insights whit the aim at driving engagement and retention;
• Coordinate campaign calendars and optimize performance metrics;
• Test, analyze, and report on campaign performance regularly;
• Stay updated on email marketing best practices and platform capabilities;
• Update HQ materials (Clientelling app manuals and data collection instructions) and provide CRM training for store staff;
• Collaborate on improving customer experience and loyalty initiatives;
• Innovate to enhance in-store experiences based on industry best practices and competition analysis – collaborating with the Retail Excellence and Retail Operation team + E-commerce;
• Contribute analyzing large volumes of customer data to extract meaningful insights and identify opportunities for improvement;
• Collaborate to design and implement AI-powered CRM solutions to automate processes, streamline workflows, and enhance customer engagement across multiple channels;
• Stay updated on the latest trends and advancements in AI, Big Data, and CRM technologies, and apply best practices to drive innovation.

Requirements:

• Bachelor's or Master's degree in Marketing or Economics;
• Prior experience in a customer-centric role/CRM and email marketing is a plus;
• Passion for Marni and luxury world is a plus;
• Experience in HTML for email coding;
• Familiarity with CRM platforms (e.g., Adobe Campaign, Adobe Target, Salesforce Service Cloud, Power BI, etc.) and related tools;
• Analytical and problem-solving skills, with a keen attention to detail;
• Knowledge of GDPR laws and compliance;
• Knowledge in CRM implementation, data analysis, and AI/machine learning is a plus;
• Strong communication and collaboration skills, with the ability to work effectively in a team environment;
• Detail-oriented and comfortable managing multiple deadlines;
• Results-driven and analytical nature, passionate about testing and monitoring results over time;
• Excellent team player; Enthusiasm, Humility, Proactivity, and Ethics complete the desired profile;
• Fluent in both Italian and English.

#LI-MAR