Job summary
Copywriter role in Baglioni Hotels & ResortsCollaboration with international teamsWriting content for websites, campaigns, and more
Job seniority: mid-to-senior level
Responsibilities
• Writing original texts for website content, campaigns, social media, and newsletters• Developing articles for various communication channels to describe the brand and its products• Utilizing SEO practices to optimize texts and increase visibility• Collaborating with the graphic team to adapt text with visual elements• Supervising and developing Italian language materials for communication purposes• Researching luxury hotel industry content and copy, with a focus on the Italian and European markets
Requirements
• Italian native speaker with excellent knowledge of English (B2 level or higher) and a second foreign language like Spanish, which is a plus• Degree in marketing, advertising communication, literature and philosophy, or communication sciences• At least 3 years of previous experience in a similar role, preferably in the hotel/luxury industry• Competence in online/offline creative writing techniques• Ability to integrate strategic vision with execution• Proactivity, strong problem-solving skills, creativity, and teamwork• Excellent organizational and time-management abilities
Key Skills Needed
• Excellent written communication skills in Italian and English• Knowledge of SEO practices• Proficiency in creative writing• Strong problem-solving and organizational skills