Content And Bid Marketing

Location: Bagni di Tivoli
A Joint Venture between Thales (67%) and Leonardo (33%), Thales Alenia Space is a global space manufacturer delivering, for more than 40 years, high-tech solutions for telecommunications, navigation, Earth Observation, environmental management, exploration, science and orbital infrastructures. Thanks to our diversity of skills, talents and cultures, our customers (governments, institutions, space agencies, telecommunications operators), therefore have Space to Connect, Secure & Defend, Observe & Protect, Explore, Travel &  Martketing & Sales group we are looking for a Content and Bid Marketing Senior Specialist.
She/He is responsible of delivering Digital Marketing contributions and efforts to Campaigns and Customer Engagement from a Segment, Product and Account perspective, in support of faster sales, upsell and cross sell
MAIN MISSIONS &
RESPONSIBILITIES CUSTOMER INTELLIGENCEExecute research and analysis – leveraging marketing data analytics – to better understand customers’ “digital behaviors” and triggers for effective customer engagement and campaign.
Segment contacts data base based on persona analysis to reach the campaigns’ objectives.
Contribute to the definition of the Customer’s journey map – backed with data – to determine what digital channels drive various campaigns or customer engagement objectives and ultimately enable sales.
SALES ENABLEMENTExecute plan content development partnering with the relevant Marketing & Communications teams, in support of campaigns and customer engagement objectives to enable sales.
Contribute to the efforts of building and continuously improving content enabling sales (white papers, videos, etc.) based on data-driven content performance monitoring.
Support the implementation of digital customer engagement media (Webinars, Digital Experience, Digital Show Rooms, etc.).Contribute to Sales Enablement practices in terms of content effectiveness tracking and Marketing & Sales platform adoption to maximize ROI.CAMPAIGNSParticipate to the design of Integrated Campaign initiatives supporting the business objectives partnering with Comms & Marketing (e.g. “Segment Marketing”, “Account Marketing” and PLMs) stakeholders.
Manage digital marketing measurement methodology and KPIs in support of campaigns results tracking.
Manage the traffic acquisition strategy across all digital channels in partnership with Communications.
Support Marketing teams (Product, Segment and Account) in implementing and programming campaigns with Digital Marketing approaches and actions (lead generation, lead scoring, lead nurturing).Monitor leads transformation with Sales teams towards the Marketing & Sales Funnel management.
Analyze digital marketing contribution to campaigns’ results from “Account”, “Product” and/or “Segment” in terms of ROI and success criteria to optimize digital marketing investments and efforts.
AGILE MARKETING Support the deployment of new methodologies and technics (persona-based targeting and content. generation, A/B testing, growth hacking…),Execute digital marketing approaches and technics to guide and accelerate growth hacking in support of new business models development and success.
DECISIONS OWNED / KEY DELIVERABLESCampaign delivery based on Digital Marketing planning’s section for Digital Customer Engagement
KEY INTERACTIONSMarketing & Sales Teams in GBU/BLs, Countries and Accounts Communications Digital  Factory
SKILLS REQUIREDCUSTOMER INTELLIGENCEUnderstand the current marketing trends.
Strong knowledge on:
Persona definition, Customer Journey mapping, Marketing Data Analytics, SEO, SEM and Customer Personal Data management (GDPR)
SALES ENABLEMENTStrong knowledge on:
Sales enablement content creation, sales enablement content performance, sales readiness management and sales enablement platform management
CAMPAIGNSStrong knowledge on:
Marketing & Sales Funnel management, Campaigns design tactics and execution (product-based, Segment-based, Account-based), Marketing & Sales interface (Inside Sales interactions) and Marketing Automation platforms to manage campaign programming and track leads generation
AGILE MARKETINGStrong knowledge on:
Growth Hacking technics and Funnel management, A/B Testing approaches, Scrum Marketing and Learn Marketing.
EXPERIENCES REQUIRED Excellent Project management skills and relationship building skills across various teams
High level of proficiency to use and leverage a Marketing Stack,High level of proficiency with reporting/BI tools and methods
Demonstrated ability to prioritize, meet deadlines, and adapt course of action
Ability to manage multiple campaigns running at the same time Excellent writing skills, communication skills, partner relationship skills, and teamwork skills.
KPIsCampaigns KPIs (lead generation, opportunities, revenue…)Performance towards the Marketing & Sales Funnel (MCL, MQL, SAL, etc.)L, etc.)At Thales Alenia Space we provide CAREERS and not only jobs. With Thales Alenia Space employing around 8,900 employees in 10 countries with 17…