IndirizzoMarketing & Customer Experience/Customer Relationship Management
What makes You, Makes Zegna
At ZEGNA talents and passion of our people are the pillars of our success. We are looking for a Consumer Value Creation Specialist that will drive the respective region, providing the necessary insight to propel constant improvement of the Consumer Journey and support to reach the CVM yearly targets and will drive the process of Consumer Journey to ensure Zegna has a properly integrated Outreach processes in line with the company objectives of creating hyper-personlized journeys to deliver outstanding consumer experiences. Main Responsibilities:
- Responsible for the end-to-end processes in the marketing automation platform to ensure they help the business through orchestration of automated journeys. This will include piloting, testing, develop and deploy automated journeys on the dedicated platform, with the aim to improve conversions and increase retention.
- Develop governance of the marketing automation platform and ensure successful delivery of journeys
- Suggest and implement segment and target audiences for the personalized journeys
- Monitor performances and propose journey optimizations by analyzing the effectiveness of the deployed journeys
- Partner with CVM Journey Designer to guarantee alignment between journeys and related content
- Closely collaborate with all CVM referents to adapt and/or create ad hoc journey initiatives that appeal to the local customer and his specificities
- Articulate best practices sharing in the regions
- Weekly and monthly alignment with market (Local CVM+Retail+Merch) to support local strategy on:
- Contact Strategy performance (one-to-one communication, newsletters, lookbooks, after-sale follow up, service campaigns, customer segment activations)
- Customer Portfolio Status (assignment and reassignment rate, calibration score, engagement rate)
- Consumers and sales performance vs. targets focusing on core KPIs (outreach sales, NPS, Zegna Friends, consumer activations
- Database Health (General KPIs covering customer codification, reach, information maintenance, and qualitative data gathering
- Ad hoc reporting and analyses inclusive of product and customer behavior analysis
- Product performance at a customer segment level to identify opportunities and minimize risks
- Customer Journey touchpoints, timelines, and patterns leading to initiative creation, selling flow adjustments, offer adaptation, etc.
- Store closure and CA turnover / transfer transition success rates around customer retention
- Marketing and event list creation, deployment, and monitoring in line with the seasonal contact strategy
- Database ownership in collaboration with markets to create initiatives for both data gathering and cleaning as necessary
- Degree in Marketing/Economics is preferred
- At least 1 year of experience in a similar role
- Fluent Italian and English
- Precision and attentions to details
- Flexibility
- Knowledge of Microsoft Office Package
When you join ZEGNA, you join a team, working together to shape the future of our company. To be successful in this role you have a passion for style that you take with you no matter where you go, mixing casual and luxury looks to fit your active lifestyle. You’re curious by nature, adventurous and interested in technology. What makes You, Makes Our Legacy Ermenegildo Zegna Group is founded on a proud history of craftsmanship and quality dating back to 1910, with a vision to ethically create the world’s finest textiles. ZEGNA has since expanded to ready-to-wear, becoming one of Italy’s most successful family companies and a global luxury lifestyle brand.
Retail is more than just the act of selling products. Our Sales Channels & Retail teams bring our customers into our global community, sharing with them our creativity and craft, as well as our story and the journey of each item. These relationships are nurtured by our in-store teams and fostered by our headquarters and regional offices, who, together, are responsible for the definition, implementation, and execution of our retail strategy. It is collaboration, one of shared passion and tenacity, which ensures a level of excellence and a consistent client experience whether visiting our stores in Milan or Beijing.
Production & Services
Production & Services
Production & Services
Our Production & Services teams, which includes Technical Design, Production, and Operations, bring the artistry of our garments to life. These passionate and skilled individuals are responsible for the entire manufacturing and delivery process: from the sourcing of superior raw materials, to the careful construction of each piece, to how they are delivered to our customers. These teams are divided into two areas: textiles and apparel. Since 1910, we have been guided by the vision of our founder, Eremengildo Zegna, to create the world's most beatutiful fabrics. Today, our textile teams continue this tradition, creating fabrics and accessory collections through a considered combination of craftmanship and innovation. Our apparel production units and teams that create our ready to wear, made to measure, knitwear, and leather goods, produce garments according to our high quality standards and innovative processes and techniques. Thanks to our from sheep to shop, vertically-integrated approch the combined effort of each team ensures that the exceptional quality and vision we’ve become known for is present at every step along the way.
Marketing & Customer Experience
Marketing & Customer Experience
Marketing & Customer Experience
We tell our stories through more than just garments. Our Marketing & Customer Experience teams ensure that our journey is reflected in every touchpoint, from our campaigns and social media posts to how we delight customers in-store and online. We strive to create an inspiring and unique connection with each client, a true luxury experience that speaks authentically to our proud history and vibrant future. Most of these teams are based at our our global headquarters in Milan. The CRM and Content Brand Marketing teams, however, are present globally. Those at our headquarters define Zegna’s brand image and overarching strategy, while those in the regions collect market insight and adapt the central strategy to meet the needs and cultures of local markets.
Manage & Support
Manage & Support
Manage & Support
Our Manage & Support teams ensure that everything runs smoothly. They ensure that people and processes are all heading in the right direction, that complex challenges are overcome, and that all our teams contribute to the growth and evolution of our company. In addition to supporting our staff, our Human Resources, Finance, Legal, and IT teams also take strategic decisions about how we operate as a business today, and where our business will be tomorrow. They are present at our headquarters in Milan as well as in the regions.
Design, Plan, Develop
Design, Plan, Develop
Artistic talent and creative expression are key to our collections. So is craftsmanship, as we constantly tailor our traditions to reflect the evolving needs of our customers. These characteristics all can be found in our teams that Design, Plan, and Develop the garments for our collections. The majority of these teams are based at our offices in Italy and Switzerland. Our Made to Measure ambassadors, however, can be found around the globe, due to the personal nature of this service. Whether based in Milan or our New York store, these teams work together so that our brand speaks with a single creative voice. They also collaborate to guarantee our products possess the excellence, innovation, and attention to detail our customers expect.
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Contribute to our proud legacy, and shape our vibrant future, as what makes you, makes Zegna. VIEW OPEN POSITIONS
