IndirizzoBusiness Unit/Function: Consumer Engagement Analyst
Reports to: Product Manager Data
Job type: Permanent
About us
Global Blue pioneered the concept of Tax Free Shopping (TFS) 40 years ago, and has, since then, become the worldwide industry leader through continuous innovation. Global Blue enables international shoppers to claim up to 20% off their Tax Free Shopping eligible purchases.
Nature and aim of the position
The Campaign Analyst is responsible for the delivery of personalised communications via our Real-Time Decisioning Engine and Marketing Automation tool. As a super-user of these platforms, they will provide guidance and recommendations on how these platforms can be used to support our traveller-facing products. They will be responsible for the building and maintenance of real-time campaigns and the creation of campaign flows/selections/counts for Marketing and Acquisition campaigns. The ideal candidate will have a strong understanding of campaign building, a problem-solving mindset, and a keen eye for detail.
Main duties and responsibilities
- Collaborate with marketing teams to understand campaign objectives, target audience, and key messaging.
- Design and build end-to-end campaigns using our Marketing Automation Tool SAS CI Studio, ensuring a seamless and engaging customer journey (While SAS CI skills are advantageous, any marketing automation tool experience will be considered. Training for SAS CI will be provided if needed).
- Implement segmentation and targeting strategies to personalize campaigns based on audience characteristics.
- Maintain and update the SAS RTDM/MA logic for both our transactional and marketing products.
- Extend the SAS solution to deliver initiatives e.g., Drive-to-Store, geo-targeted push notifications via Traveller App
- Lead the technical testing of new campaign flows before implementation, performing data preparation activities and investigating/troubleshooting the related results.
- Continuously optimize automation processes for efficiency and performance.
- Troubleshoot and resolve any issues related to campaign execution, tracking, or deliverability.
Reporting and collaboration
- The holder of the position reports solid-line to Product Manager (Data & Insights)
- The holder of the position works with/supports Product Managers within the CES and Technology teams
- Proven experience in campaign building and execution using marketing automation tools, SAS CI Studio skilld advantageous but not strictly required
- Strong Knowledge of building real time campaigns
- Good understanding and proven experience of using a relational database with large data volume
- Excellent English language skills both oral and written.
- 2-3 years of strong SQL Experience
- Advanced Excel skills
- Strong attention to detail and organizational skills
- Ability to work in a fast-paced and dynamic environment.
Business Knowledge/Educational Background
- Experience as a Campaign Analyst/Business Analyst required.
- Distinctive analytical thinking and ability to analyse and design complex workflows and processes.
- Independently drive analysis using Excel, Splunk, SAS or other analytical tools
- SQL Skills required to investigate database
- Very well-structured with great attention to details
- Organizational skills and the ability to self-prioritize workload.
- Ability to interact professionally with a diverse group, executives, managers and subject matter experts.
- Good client-facing skills, inquisitive and engaging personality
Experience
- 2-3 years of experience in a relevant campaign building and analytical role querying data and building campaigns
- Previous experience working with cross functional teams and an understanding of the data intricacies this requires.
About Us
Global Blue is a strategic technology and payments partner that empowers retailers to improve their performance and shoppers to enhance their experience.
We are committed to fostering innovation that empowers retailers by improving their performance.
Over the past 40 years , Global Blue has been enhancing the shopper experience through the provision of state-the-art technology.
Since then, we have continued to innovate continuously. Today, we are a leading strategic technology and payments partner within the Tax Free Shopping , Payment and RetailTech ecosystems .
