IndirizzoDescrizione del lavoro:
THE COMPANY
Coface is a world leader in credit insurance and adjacent specialty services. A publicly-listed company, we boast over 75 years of experience together with an extensive international network. Our experts at Coface are specialised in facilitating business-to-business trade, working with our customers to develop their operations on their domestic markets and internationally. We work at the pace of the global economy, helping 50 000 clients build successful, growing and dynamic businesses across the world whatever their size.
Coface is also a team of 4,500 people of 78 nationalities across nearly 60 countries, all sharing a corporate culture across the world. As a close-knit, international organization at the core of the global economy, Coface offers an enriching work experience on several levels: relational, professional, and cultural.
THE ROLE
Within the Mediterranean and Africa Region Business Information department, this role will report directly to the Regional Business Information Leader and functionally to the Regional Marketing Director.
The purpose of the position is to support and implement the regional Lead Generation Marketing Strategy, identifying new business opportunities, generating leads, and nurturing relationships with prospects, with a specific focus on the MAR established markets, primarily Italy and Spain.
RESPONSABILITIES
*Execute and implement the regional BI marketing strategy.
*Maintain leads and prospects database for marketing purposes.
*Research and identify potential leads through outbound and inbound channels.
*Develop content and drive traffic to (via PPC, SEO, social media, LinkedIn….) to local web pages / landing page to generate inbound or outbound enquiries via marketing activity.
*Use and improve key marketing systems (Eloqua) to drive Lead Generation and lead nurturing.
*Roll out sales enablement content and support the delivery of all the required assets (like landing page, email sequences, social media content, etc.), collateral and campaigns.
*Adapt and localize global (group) marketing and Lead Generation campaigns for our region.
*Collaborate with sales and marketing teams to develop effective Lead Generation strategies.
*Analyze and report on Lead Generation metrics to track progress and identify areas for improvement
Requisiti del candidato:
*Familiarity with marketing technologies, including content management systems (CMS), marketing automation platforms (such as Eloqua), and customer relationship management (CRM) systems.
*Languages: English and Italian or Spanish
*Advanced Excel and PowerPoint skills
*Teamwork abilities: work effectively in a team-oriented environment, and independently in a fast-paced, and changing environment.
*Communication skills: verbal and written communication skills (fluent English) to converse and collaborate with all levels of employees.
*Confident in creating short pieces of content, including landing pages or email copy.
*Analytical skills to interpret data and derive insights.
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