Advocacy & Influence Manager - Professional Products Division

🔊 Calling all innovators, disruptors, and dreamers! 📢

⚙️ Join L’Oréal, the world's #1 beauty company present in over 150 markets. For over 100 years, we’ve been transforming, fueled by data, tech, innovation, and science. Together, we solve complex challenges at scale, while staying true to our commitments to society and the planet.

This could be the beginning of an unbelievable journey. Career possibilities are endless – and YOU are in the driving seat. 

🔎 What’s in it for you?

At L’Oréal our pioneeristic and agile spirit keeps us interconnected with all métiers, all the time. Forget silos: L’Oréal allows you to be part of an immersive eco-system designed to develop expertise and accelerate your growth.

🦾 Ready to disrupt the future of beauty? At L’Oréal you’ll be asked to go beyond the ordinary and challenge the status quo. What do we expect from you? Be innovative, bring unexpected ideas, push the boundaries and contribute to solving complex challenges!

Reporting directly to the BBL, and functionally to the PPD Communication & Advocacy Mgr, the B2C Advocacy & Influence Manager will be responsible for developing the brand's social strategy in order to contribute to strengthening the brand's positioning in terms of reach, engagement and consumer trust.

The Advocacy & Influence Manager is responsible for the consistency of the Advocacy activation plan versus the Brand Media Plan.

Key Activities and Responsibilities

Influencer Marketing top ambassadors: support the PPD Communication & Advocacy Mgr in

- the identification of brand Ambassadors and top influencers, in accordance with the brand strategy and in compliance with the Division plan

- the development and implementation of digital activations of brand Ambassadors and brand influencers in full compliance with the assigned budget.

- Analysis & Reporting: monitoring of KPIs and analysis of digital advocacy results for reference brands and the hair category and sharing with internal stakeholders (brand, committee, area)

- the development of the entire pyramid of digital influencers & content creators for the relevant brands

Creation and management of MICRO COMMUNITIES

- Identification of local communities, scouting and activation of MICRO and NANO influencers, relevant to the brands in question

- Creation of strategies that help the development of UGC

- Managing the relationship with the Influencers agency. 

- Collaboration with OBM on UGC proposal to push in media for activation of boosted contents

Trends & Insights

- Social listening: monitoring and listening to the network of brands and the hair category in general.

- Analysing and monitoring the competition to actively nurture the marketing strategies of reference brands.

- Creation and sharing of best practices with internal and external stakeholders

Commerce Partnerships 

- Support to the eKAM/Emerch team for the development of social commerce/beauty player multidiv activations, value match control under the supervision of the PPD Communication & Advocacy Mgr.

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