IndirizzoProposition Marketingstarts from a deep understanding of customers and market insight to design, implement and measure marketing campaigns that brings value to our customers and boost the growth of RS.
The purpose of this role is to deliver marketing propositions for Italy to add economical value to the Italian business. Working with the local and wider marketing communities to deliver best practice marketing and deliver valuable ROI to the Italian market.
Reporting to the Supplier Marketing Manager Italy, the successful candidate will be a core part of our local marketing community and will help to set the tone for greater alignment and consistency across our marketing teams.
What You Will Do
The Proposition Marketing Specialist will be responsible of implementing and measuring activities and campaigns according to the proposition & sales marketing plan.
Leads the following:
Creation of marketing campaigns and activities with integrated assets such as digital brochures, email templates, landing pages, digital creative assets, powerpoint presentations, working alongside internal and external creative teams
Managing Account Based Marketing projects, working alongside external agency
Working alongside sales team to support them with dedicated projects, sales collaterals and support, according to the sales marketing plan
Enhancing RS value proposition and specifically overseeing solutions & services go-to-market and key marketing activities
Localizing the content from Group and other markets to fit the requirement of the Italian market
Measuring and reporting performance of all Proposition Marketing activities, and assess ROI and KPIs
Key deliverables for your role:
Develop marketing projects (or adapting and adopting from Group propositions) for delivery within the local marketing plan
Leading creative development to make campaigns and initiatives successful
Managing the Proposition Marketing area with two interns directly reporting to the Proposition Marketing Specialist
Measuring and reporting performance of marketing campaigns, and assess ROI and KPIs
Monitoring market trends, research consumer markets and competitors’ activities
Working with internal stakeholder to enable alignment and focus on key initiatives
A bit about you
We are looking for someone who has an outstanding communication and influencing skills. Approach the work with enthusiasm, positivity, and willingness to deliver the best results, whatever the challenge.
5+ years of Experience in a multi-national matrix organisation marketing community
Broad marketing experience across Digital, Social, Comms, Product and Content Marketing and commercial program management
Experience in B2B products industry or B2B retail
Experience working alongside sales team
Experience in identifying target audiences and devising effective commercial programs
Understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Cross functional team project management skills
Strong knowledge of Excel and PowerPoint
Knowledge of Microsoft PowerBi and Adobe Analytic.
Location: Milan- Sesto San Giovanni – Hybrid working
Contract: fixed-term contract
We are RS Group.
At RS we’ve been solving engineering problems for over 80 years: big ones, small ones, easy and difficult ones. We turn the ‘what ifs’ into the ‘why nots’, the impossible into the possible. Our purpose? Making amazing happen for a better world.
We offer service and product solutions. We send out a parcel every 2 seconds, to over 130 countries. We provide over 700,000 in-stock and over 3 million unstocked products to more than 1.2 million customers.
We want people like you, as you are curious about things, you like doing things differently and also in a human way with empathy. Because that’s exactly how we partner with people – our customers, suppliers, colleagues and communities – to solve problems.
We’ll also invest in your development and wellbeing – because building a more diverse and inclusive culture, being ethical, responsible and committed to our Environment, Social and Governance (ESG) action plan is at the heart of everything we do.
Come and join us and we’ll help you to think big, do more and unleash your brilliance, so you do amazing things too!
Are you ready to explore the possibilities?
