IndirizzoDescrizione del lavoro:
Product Manager Make-Up L'Or?al Luxe
🔊 Calling all innovators, disruptors and dreamers! 📢
⚙️ Join L'Or?al, the world's #1 beauty company present in over 150 markets. For over 100 years, we've been transforming, fueled by data, tech, innovation, and science. Together, we solve complex challenges at scale, while staying true to our commitments to society and the planet.
This could be the beginning of an unbelievable journey. Career possibilities are endless - and YOU are in the driving seat.
🔎 What's in it for you?
At L'Or?al our pioneeristic and agile spirit keeps us interconnected with all m?tiers, all the time. Forget silos: L'Or?al allows you to be part of an immersive eco-system designed to develop expertise and accelerate your growth.
Ready to disrupt the future of beauty? At L'Or?al you'll be asked to go beyond the ordinary and challenge the status quo. What do we expect from you? Be innovative, bring unexpected ideas, push the boundaries and contribute to solving complex challenges!
Accountable for launch and day to day brand management, strategy and planning in collaboration with all key services. Responsible for brand consumer expertise / insights, the annual plan, the potentialisation and strategy of projects and their local adaptation. Analysing the performances of launches & catalogue animation work hand in hand with Zone & DMI.
Key responsibilities:
* Expert of the product category, building consumer knowledge by Axe, Franchise, Product, working closely with the data & insights team.
* Build corresponding Strategy for brand & categories managing relative FPP budget and 360 consumer activation plans
* Act as driver to ensure Brand Identity across different channels, overviewing the different assets created by the team.
* Drive with teams O+O execution of launches and catalogue, with special focus on partnership with the merchandising team
* Define and execute the annual brand/category marketing plan leading to consumer recruitment and loyalty.
* Own the responsibility of forecasting for new launches, from competitor benchmarking to working closely with Demand Planning.
* Provide sales forecasts for products / categories, working closely with the BSDM/Sales
* Create and manage the delivery of local content, liaising with Zone, DMI, the Brand Activation team, the Media team and agency.
* Share knowledge with the team, to deliver Internal Buzz for launches & update the team on Results (Sell out Tracking).
* Analyze performance, tracking sell-out, ROI and working closely with finance on the profitability of products range.
* Analyze sell-out and performance of brand catalogue and competition.
* Participate in key meetings to present launches such as Sales Canvass.
* Support the Brand Business Leader and Marketing Manager in building strategic presentations such as Zone, Budget and media presentations
* I am connected with zones & DMI to leverage consumers insights & products portfolio.
Competencies and skills:
* Trade marketing or product marketing experience of 3-5 years
* Solid knowledge of brand positioning and related category
* Retailers' business model knowledge (online / offline)
* Financial skills FPP management
* Beauty industry knowledge and commercial acumen
* Analytical skills and creativity
* Managing complexity
* Italian is required
