Associate Marketing Manager Dolls  

Main responsibilities of the position: Being the business owner for the Mattel Dolls category and Mattel own IP in its entire scope Develop deep expertise of the marketplace, retail dynamics and shopper behavior to drive opportunities, mitigate risks and drive customized programs Drive Franchise execution cross department collaboration Design and execute local marketing plans in line with global strategies and priorities Drive portfolio strategies, pricing and launch decisions Drive A&P strategies deployment and Management Driving media strategies and plans Monitoring business results and effectiveness...